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Posted by Martin Gill on March 26, 2014
No industry is immune to digital disruption.
Globally, executives acknowledge the disruptive influence that digital technologies have on their businesses. In fact, in a recent Forrester survey fielded in conjunction with Russell Reynolds, 41% of business and IT executives believed that their industry had already been moderately or massively disrupted and over half expected to see more disruption over the next 12 months.
You don’t have to look far to find evidence to back this belief up. In fact, you don’t even have to look globally — digital disruption is happening right in your back yard. Just take the UK as an example:
There are a similar range of examples across every conceivable industry in every country you care to name. Though while many firms may believe they have a digital strategy, few have confidence that their strategy is right, or that they have the skills and competencies necessary to deliver it.
At the most senior level, CEOs are acknowledging the need for change. They understand that digital transformation spans both customer experience and operational excellence — external and internal — outside-in and inside-out thinking. This bridges the traditional worlds of the CMO and CIO, so naturally, many CEOs are looking to this executive pairing to drive change. But in many firms, these senior executives currently lack the digital savviness or the strength of relationship to be an effective partnership.
Enter the eBusiness leader.
eBusiness professionals are uniquely placed to drive digital business transformation in their firms. That’s because few other executives have such a broad range of skills and exposure to the entire spectrum of their business. To succeed, eBusiness leaders must be:
Leading the digital business transformation demands all of these skills, and more: diplomacy, courage, vision, fortitude, political-savviness, and influence to name a few. eBusiness leaders are poised to take charge — especially in firms where the CMO/CIO partnership isn’t ready to lead. And even in firms where that pairing is working well, eBusiness leaders bring an invaluable set of skills to the table.
In our eBusiness digital business transformation playbook, we outline the role that eBusiness leaders must play in driving digital change in their firms. We build on the core ideas outlined in our Digital Disruption market imperative and explain the strategies and tactics, organization structures, and metrics eBusiness leaders are employing to drive lasting digital change.
Your firm needs transformation. Ask yourself: Who is going to lead the way?