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Posted by Martin Gill on December 20, 2013
The future, if you believe science fiction, will be filled with hover-cars and jetpacks.
Bah humbug. I was never really into sci-fi as a kid. I never got into Doctor Who (still don’t get it), and I preferred the idea of swords and dragons to spaceships. But I did love Tomorrow’s World.
That’s because Tomorrow’s World wasn’t actually sci-fi. It was science.
Those of you who didn’t grow up in the UK are probably now lost, so let me explain. Tomorrow’s World was a BBC TV programme that ran from the mid-sixties and concentrated on popularizing science and technology by predicting the future. It looked at how science and technology would advance for the betterment of society. It made amazing predictions such as the future of banking, the office of the future, and even mobile phones (watch it; it’s amazing!). But like any futurologists, the Tomorrow’s World boffins didn’t get everything spot on (floating bikes?).
So it is my turn to take a deep breath and jump head first into the risky world of predicting the future as we unveil Predictions 2014: The Year Of Digital Business. Unlike Tomorrow’s World, I’m not trying to predict the future of technology. Instead, I leverage insights from our latest digital and eBusiness panel surveys to look at how digital teams will evolve throughout the coming 12 months. So, what do we expect to see in 2014?
Predictions 2014: The Year Of Digital Business contains more insight into the key leadership, organizational, and budgetary trends we expect digital teams to see. Happily, despite axing Tomorrow’s World a decade ago, the BBC are still in the game of predicting the future. Enjoy, and have a great holiday season.