Time for a local focus. Well, local if you live in Europe, that is

My first Blog post as a Forrester Analyst and I was going to go little further than saying “hey, hello!” but I figure why not take a few minutes to dig into a couple of subjects that I’m looking at.

Forrester have a large and growing body of research and a dedicated team of Analysts and Researchers serving eBusiness and Channel strategy professionals, and our research plan for the next year covers some bold topics like Agile Commerce, the future of Mobile as a channel and the growing power of Social Media.  While I’ll be looking at these topics and more, I’ve joined Forrester with a specific brief, and that is to bring some focus to the European Retail arena. 

I’ve come to Forrester from Boots, where I worked for the last 4 years in the Enterprise Architecture group leading the architecture strategy across both on-line and stores, and my move to Forrester is, in my opinion, a sign of Forrester’s commitment to do what we repeatedly tell you to do with your Retail efforts. 

Make them Relevant and Contextual.

So that’s my primary mission, at least to begin with.  Making what we do here at Forrester relevant and contextual to the challenges and opportunities of the European market.  That isn’t to say I won’t be looking at broader global eCommerce trends, and in fact one of the first pieces of work I’m doing is on the evolution of video in eCommerce (more on that soon).  But to support those of you who are either focusing on or are looking to move into the European market, I’m working on a broader piece looking into the state of Multichannel Retail in Europe.

If there is anything I can help you with, or if there are any burning topics you would like to see us focus on, then please reach out to me at mgill@forrester.com or get engaged in our community.

Comments

Welcome to Forrester

Welcome to Forrester. Kenshoo is our AR client and we would like to talk to you about Kenshoo's European SEM and Retail activities with UK clients such as John Lewis and other leading retailers and agencies for your upcoming report. I will send a request to vendor briefings if okay with you.