Apple AppStore - Top Apps

Thomas Husson

eApple recently released its top downloaded applications on the AppStore since launch in July 08. No mention of the split here between apps downloaded on the iPhone and on the iPod touch.

Top 10 Free Downloads (Overall). My comments in italic

1-Pandora Radio (music, 2 million iPhone subs who spend 90 minutes listening on average)
2-Facebook (social networking)
3-Tap Tap Revenge (game)
4-Shazam (music)
5-Labyrinth Lite Edition (game)
6-Remote (entertaining app)
7-Google Earth (only launched 2 months ago!)
8-Lightsaber Unleashed (cool and fun app, close to a game for Dark Vador fans...)
9-AIM (highlights the strength of AOL Instant Messaging in the US vs Europe)
10-Urbanspoon

My first take:

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NFC Made Me Believe In Mobile Marketing

Shar VanBoskirk

The last day of Nokia World, I interviewed Jeremy Belostock, the Head of NFC for Nokia's Device Experiences group.

NFC -- for those of you non-gadget types, like myself -- stands for "near field communication."  And it is basically a functionality which allows mobile handsets to have "contactless" communication with other handsets, ear pieces, keyboards, other devices, even with out of home media, product packaging, kiosks, turnstiles, or anything where you can enbed an NFC-smartcard.  Think of NFC as a tooll which allows you to use your mobile phone as your subway pass, your credit card, your change at a vending machine, or as a way to interact with media for additional information or promotions. 

There are a few hurdles keeping NFC from becoming a mainstream application:

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Still Nothing Happening in Mobile Marketing

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

I'm at an event in Europe.

Sponsored by Nokia.

And still only talk about the "eventual opportunity" of mobile marketing. 

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The Future of Mobile Devices: Services?

Nokia Creates The Personal Internet

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

In this morning's opening remarks and keynote sessions, Olli-Pekka Kallasvio introduced the theme for Nokia World and the primary driver of Nokia's:  To translate the internet into *your* internet.  This means not only enabling customization of sites or content, but of course literally getting any information *you* need to live your life directly into your pocket.

Phrased differently, Nokia wants to put in your hand the power to be more in tune to the world around you.

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Live From Nokia World

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

This week, I join my colleagues Ben Gray, Chris Silva, Simon Yates and Jaap Favier in Barcelona at Nokia World 2008.  The event is Nokia's annual showcase to announce new products, demo existing capabilities, and share innovations in mobillity to clients, partners, media, and industry analysts.

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Customer Reference Programs Survey Link

Laura Ramos

For those of you frustrated by the survey tool at which I pointed my last post, I would like to apologize for wasting your time and missing the opportunity to engage you when you were most interested.

Merv and I are are providing expertise and contributing the Forrester brand name to the Customer Reference Forum for this survey.  We are not  working directly with the survey execution team. The CRF has been terrific to work with, but I did not check a few of the small details on survey access parameters before posting this and now those details have bitten me as links that don't work or make the survey look closed when it is not.  This is also why I haven't replied in Web 2.0-time to your posts pointing out the problem.

I think the area of research will prove very interesting as we bring it out early next year.  For those of you still willing to participate -- thank you so much for your patience! -- you can find the survey link here.

Again, thanks for your patience and support on this.

Customer Reference Programs: Going Social?

Laura Ramos

Lauraramos [Posted by Laura Ramos]

Great customer references fuel great B2B marketing. But getting customers to testify or submit case studies is challenging. Good references require investment. But how do you keep customers from feeling like shills for their vendor firms? By involving them in communities of like-minded advocates! That is one hypothesis I plan to explore further in 2009 -- investigating the connection between social activity and greater customer advocacy.

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Yang Steps Aside as CEO: A Good Thing For Yahoo!

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

**Update** Per the comments below, I've adjusted the title of this post to reflect that Jerry Yang is transitioning out of the CEO role, not "departing" Yahoo! overall.

This morning, Yahoo! announced that founder and CEO Jerry Yang would step aside as soon as Yahoo! found a replacement.

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B2B Marketing Obsolete, Really? (Part III)