Just when we all thought the curtain had closed on the soap opera surrounding Yahoo!, the media company announced it officially ended talks with Microsoft and instead entered a partnership with Google – a match both firms hope has revenue upside of about $800 million.
*A great move for Google. Google – which already has about 60% of consumer searches and its own vast paid search and contextual network – now has access to and will make money off of its primary rival’s inventory.
Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities. Lastly, new campaign design UI will help shorten the time it takes to get first campaigns up and running.
I lead Forrester’s Interactive Marketing team, and I’d like to welcome to the newly-minted Forrester Blog For Interactive Marketers. Some of you may be thinking - Wait! I’ve been coming to this blog for years. What gives?
On a recent trip to Shanghai I attended a huge party for Adidas. I was there with a friend of a friend who works for Ticketmaster and specialize in creating exclusive events and PR for brands, bands and celebrities. Now this party was thumpin.' On the top floor of a trendy Shanghai "loft" with a glass floor to see all the way down to the ground 20 odd floors below. The room was chock full of people, and also huge digital billboards broadcasting Adidas commercials and branding messages.
Whenever the economy takes a down turn, marketers will inevitably ask the question, "How would a recession impact my budget?" This worry is especially true for more experimental forms of marketing, such as certain forms of interactive marketing and social media.
At Forrester in recent weeks, we on the Interactive Marketing team have asked this question too -- of our analysts and a handful of interactive marketers. The results of this analysis -- and our tips for how interactive marketers can protect their budgets and survive (even thrive) in a downturn -- are in a new piece "Strategies For Interactive Marketing In A Recession."