Online Video Contests Can Help Marketers Listen To And Energize Their Customers

Nate Elliott

Nate Elliott[Posted by Nate Elliott]

Chances are you've seen an online video contest lately. In fact,
you've probably seen a lot of them: more than 20% of interactive
marketers -- including category leaders like P&G, Nike, Coca-Cola
and Sony -- tell Forrester they've run campaigns asking users to submit
online content in the past year. I've been collecting a list of dozens
of great video contests, and one contest clearinghouse site says there are 115 user-generated video contests accepting submissions right now, across a huge range of categories.

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Interactive Marketing Nears $55 Billion; Advertising Overall Declines

Shar VanBoskirk

I'm pleased to announce that Forrester's five year forecast is now complete and live on Forrester's site. It feels like this has been a long time in coming from my side too! Please see the full report for detailed explanations of the trends affecting overall marketing budgets and the growth of the channel in the forecast.

You may remember we previewed our forecast at Forrester's Marketing Forum at the end of April. If you cross reference this post to the one we posted as follow up to the forum, you will notice that the "% of all advertising spend" has changed. The absolute forecast is still the same, we just changed this calculation to make sure it was done in the same way as in years past. See below for the most recent release:

0,1590,144759,00

This research will certainly help marketers plan their channel strategies.

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MOCCA & MarketingProfs: B2B Marketers Focus On Social Media and Metrics

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

During the past week I’ve had the privilege of presenting to two
different organizations that I think B2B marketers would benefit from
exploring further: 

June 3, 2009 I spoke at the MOCCA quarterly meeting, held at Adobe’s facilities in downtown San Jose. The Marketing Operations Cross-Company Alliance (MOCCA) is a community for sharing practical experience between Marketing Operations professionals in technology companies.

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Sharing Social Media Insights With Business.com

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

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Confirmed: The Recession Limits Interactive Experimentation

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

Forrester's "Interactive Marketing Channels To Watch, 2009" -- our annual look at actual interactive channel adoption compared to hype -- went live on Friday.  A few of the study's key takeaways:

*Few marketers experiment with emerging media with the exception of social media applications.  They stick with email and search and are waiting for a better economy to embrace online video and mobile marketing.

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Silverpop Sets New Bar for B2B Campaign Design Tools

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

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New: Social Buyer Profiles and Groundswell Nomiations for B2B

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

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New: Social Buyer Profiles and Groundswell Nomiations for B2B

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

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Carl's Jr. Brings Sponsored Conversations to Video

Customer Reference Programs: Time To Embrace Social Media/Web 2.0

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

Customer reference management has moved from the sidelines to the
mainstream of corporate marketing activity. This is good news for the
dozens of customer reference management professionals who attended the February Customer Reference Forum in Berkeley, CA and
participated in the 2009 survey. Why? Because authentic customer
references help sales close business and marketing persuade analysts,
press, and investors that corporate positioning and product claims are
legitimate.

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