Confirmed: The Recession Limits Interactive Experimentation

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

Forrester's "Interactive Marketing Channels To Watch, 2009" -- our annual look at actual interactive channel adoption compared to hype -- went live on Friday.  A few of the study's key takeaways:

*Few marketers experiment with emerging media with the exception of social media applications.  They stick with email and search and are waiting for a better economy to embrace online video and mobile marketing.

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Silverpop Sets New Bar for B2B Campaign Design Tools

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

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New: Social Buyer Profiles and Groundswell Nomiations for B2B

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

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New: Social Buyer Profiles and Groundswell Nomiations for B2B

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

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Carl's Jr. Brings Sponsored Conversations to Video

Customer Reference Programs: Time To Embrace Social Media/Web 2.0

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

Customer reference management has moved from the sidelines to the
mainstream of corporate marketing activity. This is good news for the
dozens of customer reference management professionals who attended the February Customer Reference Forum in Berkeley, CA and
participated in the 2009 survey. Why? Because authentic customer
references help sales close business and marketing persuade analysts,
press, and investors that corporate positioning and product claims are
legitimate.

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B2B Marketing’s Job #1: Sales Enablement

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

If you have never been confronted by a sales person over lead quality, you can stop reading this blog post now:

The primary source of tension between marketing and sales is
this: Marketing wants to know what sales does with all the leads they
generate. In response to the question, sales says, “What leads? Those
leads were awful; send us better leads.”
Sound familiar?

The basic problem is that marketing and sales don’t agree on what
constitutes a lead. The deeper issue is that many marketers are still
learning what it takes to develop truly qualified demand and pass the
right information to sales in a way that helps sales to progress an
opportunity quickly and consistently.

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Microsoft's Bing Will Change The Face of Search

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

Microsoft announced today its Bing search engine, a "decision engine" that will replace live.com worldwide as of June 3.  A distant third place in the search engine game, Microsoft hopes that this engine will help it gain more searcher share by delivering results and content more relevant to how users actually search.  What makes Bing different from existing search engines?

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The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

Thomas Husson

Thomas Husson [Posted by Thomas Husson]

The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform.

Leading brands such as l'Oréal, Audi, Kraft, Bank of America and many others have embraced the trend and launched iPhone applications to engage with a high-profile audience, appear innovative or benefit from richer mobile media capabilities.

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Eloqua Removes Start Up Barriers In Race To Capture Customers

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

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