The point is, marketers should advertise on multiple search engines

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

My recently released piece "Search Loyalty Is Still Hard To Find" has gotten a lot of press.  Some of it for a faulty conclusion.  I've corrected the notion that I was trying to introduce a "Google Killer" with this research on a few blogs.  Glad to see the right interpretation of our our data popping up as well!  I thought it might be worth setting the record straight from our own blog.

Read more

Categories:

OVI Store: the fight for the home screen

Thomas Husson

Thomas Husson [Posted by Thomas Husson]

One of the first announcements made at Mobile World Congress this morning in Barcelona is Nokia's answer to the Apple AppStore.

Read more

How Do B2B Buyers Participate Socially?

Mobile World Congress, Barcelona, D-7

Thomas Husson

Thomas Husson [Posted by Thomas Husson]

Next Monday the mobile/telecom industry will gather in Barcelona for the Mobile World Congress. With 60,000 delegates expected, the Fiera is the largest European Congress and a bigger event in importance than CTIA. There will obvioulsy be discussions about the impact of the crisis but no doubt that the flow of innovation will overcome skepticism. If you want a wrap up of the three previous conferences, you can have a look on my personal blog here (for 2008), here (for 2007) and even here (for 2006; when the Congress moved from Cannes to Barcelona).

Read more

Forrester’s 2009 Wave on Search Marketing Agencies: Live!

Shar VanBoskirk

After about 8 weeks of research (some of which occurred from China while I was overseas for a client project!) I am very pleased to announce that Forrester's latest Wave evaluating search marketing agencies is now live on our site. 

I would encourage you to access the full report for a detailed exploration of each of 7 vendors: 360i, icrossing, iProspect, IMPAQT, OneUpWeb, Razorfish, and Reprise Media.  Here are a few snapshots from my analysis:

This study found search vendors deliberate in their strategy and technology developments, more secure in their definition from competitors, and outlining a future vision that aligns with changing consumer behavior and marketer needs.  This is a startk contrast to the immature landscape we evaluated at the end of 2006.

Read more

Categories:

Global Mobile Awards 2009: and the winner is...

Thomas Husson

Thomas Husson [Posted by Thomas Husson]

Gma_logo

UnfortunateIy winners' names will only be announced at the Mobile World Congress Gala Dinner Awards night on Tuesday 17th February 2009, at the National Palace in Barcelona, Spain.

Read more

How To Avoid Becoming Obsolete (Part Final)

Laura Ramos

Lauraramos [Posted by Laura Ramos]

Two things before I start: 1) A big "Thank You' to everyone who commented on my blog posts, emailed me, or spoke to me by phone about the research called "How To Avoid B2B Marketing Obsolescence", and 2) No, I really don't believe B2B marketers will become obsolete.  That was just a title that would get you to read further!

Read more

Yahoo!'s New CEO Should Prioritize Her Operational Savvy

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

Yahoo! announced today that Carol Bartz would become its new CEO effective immediately.  Read the press release here.  For some of the history leading up to this announcement read my past posts and those of my colleague David Card.

Read more

How Are 2009 Marketing Budgets Shaping Up?

Laura Ramos

Lauraramos [Posted by Laura Ramos]

Read more

Categories:

2009 Mobile Trends

Thomas Husson

Thomas Husson [Posted by Thomas Husson]

Since this is my first post here, let me begin with an introduction: I’ve worked at JupiterResearch – now a division of Forrester – for four years in the Paris office - after having spent 6 years in the marketing division of a mobile operator. During that time my research has focused primarily on mobile consumer services: mobile Internet, mobile content, mobile media and marketing, mobile messaging. I joined Forrester via their acquisition of Jupiter in July 08, and I’m excited to join the Forrester Consumer Product and Strategy team.

Since this is prediction time, I'd like to highlight some of the key trends likely to happen in the mobile space in 2009:

1) Tough economic conditions will dominate the European consumer mobile landscape in 2009

Read more