Mobile World Congress, Barcelona, D-7

Thomas Husson

Thomas Husson [Posted by Thomas Husson]

Next Monday the mobile/telecom industry will gather in Barcelona for the Mobile World Congress. With 60,000 delegates expected, the Fiera is the largest European Congress and a bigger event in importance than CTIA. There will obvioulsy be discussions about the impact of the crisis but no doubt that the flow of innovation will overcome skepticism. If you want a wrap up of the three previous conferences, you can have a look on my personal blog here (for 2008), here (for 2007) and even here (for 2006; when the Congress moved from Cannes to Barcelona).

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Forrester’s 2009 Wave on Search Marketing Agencies: Live!

Shar VanBoskirk

After about 8 weeks of research (some of which occurred from China while I was overseas for a client project!) I am very pleased to announce that Forrester's latest Wave evaluating search marketing agencies is now live on our site. 

I would encourage you to access the full report for a detailed exploration of each of 7 vendors: 360i, icrossing, iProspect, IMPAQT, OneUpWeb, Razorfish, and Reprise Media.  Here are a few snapshots from my analysis:

This study found search vendors deliberate in their strategy and technology developments, more secure in their definition from competitors, and outlining a future vision that aligns with changing consumer behavior and marketer needs.  This is a startk contrast to the immature landscape we evaluated at the end of 2006.

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Global Mobile Awards 2009: and the winner is...

Thomas Husson

Thomas Husson [Posted by Thomas Husson]

Gma_logo

UnfortunateIy winners' names will only be announced at the Mobile World Congress Gala Dinner Awards night on Tuesday 17th February 2009, at the National Palace in Barcelona, Spain.

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How To Avoid Becoming Obsolete (Part Final)

Laura Ramos

Lauraramos [Posted by Laura Ramos]

Two things before I start: 1) A big "Thank You' to everyone who commented on my blog posts, emailed me, or spoke to me by phone about the research called "How To Avoid B2B Marketing Obsolescence", and 2) No, I really don't believe B2B marketers will become obsolete.  That was just a title that would get you to read further!

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Yahoo!'s New CEO Should Prioritize Her Operational Savvy

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

Yahoo! announced today that Carol Bartz would become its new CEO effective immediately.  Read the press release here.  For some of the history leading up to this announcement read my past posts and those of my colleague David Card.

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How Are 2009 Marketing Budgets Shaping Up?

Laura Ramos

Lauraramos [Posted by Laura Ramos]

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2009 Mobile Trends

Thomas Husson

Thomas Husson [Posted by Thomas Husson]

Since this is my first post here, let me begin with an introduction: I’ve worked at JupiterResearch – now a division of Forrester – for four years in the Paris office - after having spent 6 years in the marketing division of a mobile operator. During that time my research has focused primarily on mobile consumer services: mobile Internet, mobile content, mobile media and marketing, mobile messaging. I joined Forrester via their acquisition of Jupiter in July 08, and I’m excited to join the Forrester Consumer Product and Strategy team.

Since this is prediction time, I'd like to highlight some of the key trends likely to happen in the mobile space in 2009:

1) Tough economic conditions will dominate the European consumer mobile landscape in 2009

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AdBrite's PPC Model Eliminates "Premium" Inventory

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

Just before the Christmas holiday, I spoke to Iggy Fanlo, CEO of AdBrite -- an ad network specializing in helping advertisers access niche content.  A few constant signatures of AdBrite:

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Orange France loses iPhone exclusivity

Thomas Husson

The French Competition Council - the Conseil de la concurrence - ordered yesterday that Orange's iPhone exclusivity be immediately suspended, with the result that any French carrier (SFR and Orange) is now able to offer Apple's iPhone.

Orange will appeal the decision before the Court of Appeal in Paris, but in the meantime (it may take as long as 12/18 months to have a final decision) Orange's competitors will be able to sign distribution deals with Apple. SFR annnounced it had anyway already 45,000 unlocked iPhones active on its network. However, the time those agreements are in place, Bouygues and SFR cannot benefit from the Xmas sales period. After one year of its exclusive partnership, Orange announced that they will have sold over 150,000 first generation iPhones and over 450,000 3G iPhones. But beyond the idea of attracting high-end users, such an exclusive agreement was a key way for Orange to differentiate from competition, drive traffic to shops to cross-sell other Orange/France Telecom products and to nurture the brand (iPhone being all about "convergence").

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Vodafone & Wayfinder

Thomas Husson

Vodafone announced thisweek a recommended cash offer to acquire Wayfinder Systems AB. This is not a done deal yet but my first take is:

- Wayfinder like other software vendors really pioneered the market for navigation on mobile phones. Initially, the Swedish company (at that time named Itinerary systems) started in as a R&D project in the mobile phone division of Ericsson in the 90s! It is thus no surprise that Wayfinder recently announced an intensification of its global collaboration on GPS handsets with Sony Ericsson, one of its main clients. Back in July 2007, the company acquired Finnish application provider Navicore.

- According to its interim report (ending September 30th 2008), Wayfinder wanted to focus on a small number of global partners and to planned to reduce costs by 30% in 2009. The company reported close to 2,5M activated user accounts but only 294,000 paying users, who had activated a paid for application in the past 18 months. Vodafone's offering value Wayfinder at around €23M. I am not a financial analyst so I won't comment the cash offer in detail but from an industry perspective, it seems to me:

* this is a small amount of money for a global operator like Vodafone

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