- Forrester Councils
- Councils Overview
- log in
Posted by Steven Noble on January 26, 2010
Late last night, as Aussies nationwide enjoyed Australia Day fireworks or a post-barbecue slumber, Forrester published my "Australian Marketing Predictions For 2010".
For this report, I interviewed Australian marketing leaders from many sectors — retail, hospitality, telecommunications, pharmaceuticals, consumer electronics and music — about their plans for the year ahead. I cross-checked my findings with other conversations I'd held recently with finance, FMCG and other companies to build a comprehensive picture of how marketing in Australia will change in 2010.
The short version: expect significant initiatives in the areas of interactive marketing, customer experience and customer intelligence. For the detail, please see the report.
While the report is about changes that will certainly affect Australia's marketing sector as a whole, these shifts will of course play out in quite different ways for individual brands, marketers, media operators and agencies. So, there's a role for discussing possibilities in this blog post, in addition to the predictions I make in the report. For example:
Will these five possibilities come to pass? Well, that will depend on the decisions of countless individuals. But we can be absolutely certain of one thing: Australian marketers will launch significant initiatives in the areas of interactive marketing, customer experience and customer intelligence in 2010. To see how and why, please grab a copy of the report.