How To Avoid Becoming Obsolete (Part Final)

Laura Ramos

Lauraramos [Posted by Laura Ramos]

Two things before I start: 1) A big "Thank You' to everyone who commented on my blog posts, emailed me, or spoke to me by phone about the research called "How To Avoid B2B Marketing Obsolescence", and 2) No, I really don't believe B2B marketers will become obsolete.  That was just a title that would get you to read further!

Read more

Yahoo!'s New CEO Should Prioritize Her Operational Savvy

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

Yahoo! announced today that Carol Bartz would become its new CEO effective immediately.  Read the press release here.  For some of the history leading up to this announcement read my past posts and those of my colleague David Card.

Read more

The Easiest Way to a First-Page Ranking on Google

Nate Elliott

[UPDATE, 8 AUGUST 2012: As much as I appreciate seeing this research continue to circulate online, I'd like to note that these findings are now almost 4 years old, and are almost certainly no longer accurate. Just as you wouldn't rely upon Nielsen ratings from January 2009 to tell you what's popular on TV today, nor can the data below tell you how Google is handling search results today.]

If you're like most interactive marketers, you probably don't think much about search optimizing your online video content. Less than 20% of marketers tell us they insert keywords into the filenames of the videos on their site, and even fewer use more advanced tactics like writing keyword-rich captions and annotations, or creating online video libraries.

But if you're not optimizing your videos, you should start. "Blended search," the practice in which search engines display videos, images, news stories, maps, and other types of results alongside their standard search results, has become increasingly common on major search engines. And optimizing video content to take advantage of blended search is by far the easiest way to get a first-page organic ranking on Google.

Recently, we conducted a little experiment to learn more about how search engines respond to common queries. We created a list of 40 of the most-searched keywords -- pulled from the search engines' own lists of popular and fast-growing search terms, like Google Trends -- and ran those searches on Google in the US and the UK, as well as on MSN UK and Yahoo UK.

Read more

Categories:

Taking A Look At 2009 Marketing Budgets

How Are 2009 Marketing Budgets Shaping Up?

Laura Ramos

Lauraramos [Posted by Laura Ramos]

Read more

Categories:

2009 Mobile Trends

Thomas Husson

Thomas Husson [Posted by Thomas Husson]

Since this is my first post here, let me begin with an introduction: I’ve worked at JupiterResearch – now a division of Forrester – for four years in the Paris office - after having spent 6 years in the marketing division of a mobile operator. During that time my research has focused primarily on mobile consumer services: mobile Internet, mobile content, mobile media and marketing, mobile messaging. I joined Forrester via their acquisition of Jupiter in July 08, and I’m excited to join the Forrester Consumer Product and Strategy team.

Since this is prediction time, I'd like to highlight some of the key trends likely to happen in the mobile space in 2009:

1) Tough economic conditions will dominate the European consumer mobile landscape in 2009

Read more

How A "Tiny" Company Is Winning Online

AdBrite's PPC Model Eliminates "Premium" Inventory

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

Just before the Christmas holiday, I spoke to Iggy Fanlo, CEO of AdBrite -- an ad network specializing in helping advertisers access niche content.  A few constant signatures of AdBrite:

Read more

Orange France loses iPhone exclusivity

Thomas Husson

The French Competition Council - the Conseil de la concurrence - ordered yesterday that Orange's iPhone exclusivity be immediately suspended, with the result that any French carrier (SFR and Orange) is now able to offer Apple's iPhone.

Orange will appeal the decision before the Court of Appeal in Paris, but in the meantime (it may take as long as 12/18 months to have a final decision) Orange's competitors will be able to sign distribution deals with Apple. SFR annnounced it had anyway already 45,000 unlocked iPhones active on its network. However, the time those agreements are in place, Bouygues and SFR cannot benefit from the Xmas sales period. After one year of its exclusive partnership, Orange announced that they will have sold over 150,000 first generation iPhones and over 450,000 3G iPhones. But beyond the idea of attracting high-end users, such an exclusive agreement was a key way for Orange to differentiate from competition, drive traffic to shops to cross-sell other Orange/France Telecom products and to nurture the brand (iPhone being all about "convergence").

Read more

Categories:

How European Social Marketers Should Choose a Social Network

Nate Elliott

Nate Elliott [Posted by Nate Elliott]

Since this is my first post here, let me begin with an introduction: I've worked at JupiterResearch — now a division of Forrester — for almost six years, first in New York, then in London, and now Berlin. During that time my research has focused primarily on video and rich media advertising, social marketing, and search marketing. I joined Forrester via their acquisition of Jupiter in July 2008, and I'm excited to announce that starting in January I'll be working as a Forrester Principal Analyst serving Interactive Marketers, and that I'll be based out of Vancouver.

Read more

Categories: