Why Marketing Execs Should Digg Leads

Laura Ramos

Lauraramos [Posted by Laura Ramos]

I dug Dave Taber’s latest newsletter edition about “The Life of a Lead”.  I mean, I really “Dugg It”.  The article includes a link to digg.com, so I clicked it, registered, and voted for his document. Not simply because I like his ideas, but because I want to experience the “wisdom of crowds” firsthand and see how communal voting might apply to B2B marketing.  You can read more about this if you jump over to Forrester's blog for Interactive Marketing Professionals.

Read more

I Dig Databases And Marketing Qualified Leads

Laura Ramos

Lauraramos [Posted by Laura Ramos]

I dug Dave Taber’s latest newsletter edition about “The Life of a Lead”.  I mean, I really “Dugg It”.  The article includes a link to digg.com, so I clicked it, registered, and voted for his document. Not simply because I like his ideas, but because I want to experience the “wisdom of crowds” firsthand and see how communal voting might apply to B2B marketing.

Read more

Who Should Buy AOL?

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

Word is that TimeWarner is in talks with both Yahoo! and Microsoft about potentially selling AOL to one of the two. To be honest, I don’t think an acquisition of AOL gives either MS or Yahoo! the presence that a MS/Yahoo! marriage would build against Google. 

Read more

Clarifying Our (Popular) B2B Blogging Research

Laura Ramos

Lauraramos [Posted by Laura Ramos]

Read more

Categories:

As The Yahoo! World Turns

Shar VanBoskirk

Just when we all thought the curtain had closed on the soap opera surrounding Yahoo!, the media company announced it officially ended talks with Microsoft and instead entered a partnership with Google – a match both firms hope has revenue upside of about $800 million.

I’ll admit, I’m still scratching my head on exactly why Yahoo! thought this move was a smart one for them.  I see the deal as:

*A great move for Google.  Google – which already has about 60% of consumer searches and its own vast paid search and contextual network – now has access to and will make money off of its primary rival’s inventory.

Read more

Categories:

Numeric Scoring: The Key To Lead Management Success

Laura Ramos

Lauraramos [Posted by Laura Ramos]

Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.  I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities. Lastly, new campaign design UI will help shorten the time it takes to get first campaigns up and running.

Read more

We’re renaming the blog

Christine Overby


[Posted by Christine Spivey Overby]

I lead Forrester’s Interactive Marketing team, and I’d like to welcome to the newly-minted Forrester Blog For Interactive Marketers. Some of you may be thinking - Wait! I’ve been coming to this blog for years. What gives?

Read more

"Digital" does not equal "interactive" marketing

Shar VanBoskirk

Sharvanboskirk
[Posted by Shar VanBoskirk]

On a recent trip to Shanghai I attended a huge party for Adidas.  I was there with a friend of a friend who works for Ticketmaster and specialize in creating exclusive events and PR for brands, bands and celebrities.  Now this party was thumpin.'  On the top floor of a trendy Shanghai "loft" with a glass floor to see all the way down to the ground 20 odd floors below.  The room was chock full of people, and also huge digital billboards broadcasting Adidas commercials and branding messages.

Read more

Categories:

B2B Lead Management Market Heats Up

What killer app will drive brand advertisers online?