The last day of Nokia World, I interviewed Jeremy Belostock, the Head of NFC for Nokia's Device Experiences group.
NFC -- for those of you non-gadget types, like myself -- stands for "near field communication." And it is basically a functionality which allows mobile handsets to have "contactless" communication with other handsets, ear pieces, keyboards, other devices, even with out of home media, product packaging, kiosks, turnstiles, or anything where you can enbed an NFC-smartcard. Think of NFC as a tooll which allows you to use your mobile phone as your subway pass, your credit card, your change at a vending machine, or as a way to interact with media for additional information or promotions.
There are a few hurdles keeping NFC from becoming a mainstream application:
I need to read the Synovate report for myself, and I will look at the next results from Forrester's surveys of Japanese consumers to see if I see the same thing... Can't do that right now, I'm afraid.
I think Jeff is spot on with his view that Japanese Social Computing is often Web1.0 at heart. In particular, I agree with his observation that anonymity and lack of segmentation (trying to cater for the "general population") hold back the possibilities for Social Computing.
Could Japan's fickle consumers decide that SNS was just another fad and "move on"?
Somehow I cannot imagine it. (Move on to what? Long socks and tiramisu?). Is it possible to have a "camel" shaped adoption curve...?
In this morning's opening remarks and keynote sessions, Olli-Pekka Kallasvio introduced the theme for Nokia World and the primary driver of Nokia's: To translate the internet into *your* internet. This means not only enabling customization of sites or content, but of course literally getting any information *you* need to live your life directly into your pocket.
Phrased differently, Nokia wants to put in your hand the power to be more in tune to the world around you.
This week, I join my colleagues Ben Gray, Chris Silva, Simon Yates and Jaap Favier in Barcelona at Nokia World 2008. The event is Nokia's annual showcase to announce new products, demo existing capabilities, and share innovations in mobillity to clients, partners, media, and industry analysts.
For those of you frustrated by the survey tool at which I pointed my last post, I would like to apologize for wasting your time and missing the opportunity to engage you when you were most interested.
Merv and I are are providing expertise and contributing the Forrester brand name to the Customer Reference Forum for this survey. We are not working directly with the survey execution team. The CRF has been terrific to work with, but I did not check a few of the small details on survey access parameters before posting this and now those details have bitten me as links that don't work or make the survey look closed when it is not. This is also why I haven't replied in Web 2.0-time to your posts pointing out the problem.
I think the area of research will prove very interesting as we bring it out early next year. For those of you still willing to participate -- thank you so much for your patience! -- you can find the survey link here.
Again, thanks for your patience and support on this.
Great customer references fuel great B2B marketing. But getting customers to testify or submit case studies is challenging. Good references require investment. But how do you keep customers from feeling like shills for their vendor firms? By involving them in communities of like-minded advocates! That is one hypothesis I plan to explore further in 2009 -- investigating the connection between social activity and greater customer advocacy.
On November 7th, I facilitated Forrester’s second sales enablement roundtable – this time in Foster City,California.Joining us were sales and marketing executives from:Intel, NetApp, Borland, Informatica, Sun, Interwoven, Microchip, Renesas, Juniper Networks, Trend Micro, and Thoughtworks.
Overall, we had an extremely high energy session, even though I lost my voice the previous week.It’s hard to summarize a whole day of intense discussion into a blog post, but I’ll give it a try.