Bloggers' Dinner in Tokyo - Oct 22, 2008 (Wed)

Jonathan Browne

Jeremiahowyang_5My colleague, Jeremiah Owyang is coming to Japan so we're going to have an informal, no-host bloggers' dinner on Wednesday, October 22nd in Tokyo.

Jeremiah is a senior analyst at Forrester Research. He helps interactive marketers get to grips with Social computing, Social media measurement, Web marketing, and Interactive marketing. He also writes an excellent blog of his own - Web Strategy by Jeremiah.

Our plan for the evening is that Jeremiah will talk for about 20 minutes to share some insights on trends in social computing. And then we hope to have a stimulating discussion on any topics that interest us -- in other words, all things social. No sales pitches allowed!

If you want to attend, please contact Ritsuko Tague at rtague@forrester.com with your name, company name, email address and the URL of your blog by October 3rd.

<Bloggers' Dinner in Tokyo>

Date & Time :  Wednesday, October 22nd,  19:00-21:00

Location:  FUJIMAMAS, 6-3-2 Jingumae, Shibuya-ku, Tokyo    MAP

Tel: 03.5485.2283

Cost:  4,000JPY - includes an Asian Tapas buffet and free bar (nomihodai).

Attendees: 20-25 bloggers

Agenda:

19:00-19:20 Jeremiah's welcome speech

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It's the Conversation, Stupid!

Scott Santucci

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BIMA Event Yields Some Exceptional IM Examples

Shar VanBoskirk

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Chinese food scandals

Jonathan Browne

A change in tone for my blog today. This story with links is more to do with Corporate Social Responsibility than Customer Experience. It just happens to be what's on my mind right now...

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If customers don't trust your company, it's bound to be bad for business. The FEER blog points to a noodle shop in Hong Kong, which is seeking to reassure customers by printing expiry dates on the noodles themselves.

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Sales Enablement is Strategic and Cross-Functional, So Says Panel

Scott Santucci

On August 27th, Forrester hosted the first Sales Enablement roundtable in the industry focused on addressing challenges related to profitable growth objectices for large enterprise technology companies.

Assembling a balanced group of sales and marketing executives, through one lens the session could have been viewed as an economic summit. Added together, the total revues of the participants exceeded $350 Billion.  To put that into perspective, that would make our panel the 27th largest economy in the world right behind Greece, but ahead of Denmark.

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Do Your Messages "Go to 11"?

Scott Santucci

In Rob Reiner’s 1984 “rockumentary” This Is Spinal Tap, one of the main characters, Nigel Tufnel, proclaims they are different than other bands because their speakers “go to ll.”



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Demandbase: A New Twist In The Lead Management Automation Market

Laura Ramos

Lauraramos [Posted by Laura Ramos]

In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity.

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Online Sales and the Economic Environment: Q2 Update

Patti Freeman Evans

News regarding the economic situation continues to be relatively gloomy and has been reflected in the Q2 results that offline retailers have been reporting. For example JC Penny reported Q2 comp store sales declined 4.3% versus last year, Abercrombie and Fitch Q2 comp store sales were also down by 11% versus last year.

Wal-Mart US (+4.6% w/o fuel increase versus Q2 2007, in contrast to a 1.2% increase for Q2 2007 versus Q2 2006) continues to do well on the strength of its overall low price positioning and those product lines that contain necessities rather than discretionary items. This performance shows a continued trend of consumers trading away from mid-market stores down to off-price sellers.

Online sellers like Amazon (US net revenue +35% versus a year ago); Overstock (over 20% growth in gross bookings) and eBay (WW GMV +8%) continue to post healthy increases supporting the notion that online continues to be strong. However, online sellers are beginning to lower expectations for the second half of the year in spite of their success thus far.

In contrast to the strong online performance by some of the top retailers, the census bureau's Q2 ecommerce sales increase is posted at 9.5% versus Q2 2007 - the smallest increase ever and a 22% increase for Q2 2007 versus 2006.

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Yes, It's True - I am Happy to Be Stuck With You

Scott Santucci

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B2B Marketers Eye Social Media, Web 2.0 Tactics

Laura Ramos

Lauraramos [Posted by Laura Ramos]

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What did we learn from this interactive session? Here are a few highlights:

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