The Data Digest: How European Teens Consume Media

Reineke Reitsma

Understanding teenage behavior is an eternal challenge, not only for parents but also for content providers and product managers trying to engage them. Our Technographics research shows that European teens combine two great passions online: enjoying content such as music, video, and video gaming and communicating with friends.

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Online Testing and Targeting Platforms - We want your input!

Joe Stanhope

Greetings from beautiful Salt Lake City, Utah, where I'm at the 2010 Omniture Summit. It's been a good week, I must say that my favorite part has been the opportunity to meet with so many web analytics practitioners, friends, Forrester clients and the Omniture team.  If you didn't attend but are interested in getting a feel for the event, check out the Twitter hashtag, #omtrsummit.

I am pleased to announce that this week we are initiating the research process for the inaugural Forrester Wave™ evaluation of Online Testing and Targeting platforms.  We plan to publish this Wave report in the third quarter of 2010. Upon completion this research will be distributed to senior marketing executives at hundreds of large marketing organizations globally.

The first phase of the process is to determine the field of vendors who comprise the Online Testing and Targeting landscape.  We have already identified and contacted a number of companies who participate in the market via previous research efforts.

Forrester is actively innovating our use of social media, and this extends to the research process.  I would like to solicit your input through two modes of participation:

1. If you are a practitioner, please share which Online Testing and Targeting vendors you currently or have previously used.  Also please let me know if you would be interested in receiving followup communications to discuss your experiences with vendors and online testing in general.

2. If you represent a vendor in the Online Testing and Targeting space and would like to be considered for inclusion in the Wave report please let me know and we'll send you  our preliminary vendor survey to complete and submit.

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Adobe On Its Way To Being A Role Model For Interactive Marketers

Shar VanBoskirk

I just had a one on one with Adobe CMO, Ann Lewnes, a power house of interactive marketing energy for the combined Adobe/Omniture companies.

In her words, "Adobe's goal is to be the site role model of what the combined Adobe/Omniture suite of products can bring to any marketer's site."

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Is mobile really *that* big a deal?

Shar VanBoskirk

**Correction: Actually, we forecast that direct mail will be at about $67 billion by 2012.  So to my comment below, the astronomical forecast of mobile at $20 billion would be closer to a third, not a half of dm spend by 2012. >Both Josh James and Shantanu Narayen, the CEO of Adobe mentioned mobile in their keynote presentations and now I'm listening to RIM also talk about the power of the mobile browser.

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Live from the Omniture Summit: The New Principles of A Successful CMO

Shar VanBoskirk

Coming to you live this morning from the kick off keynote of the Adobe (nee Omniture) Summit in Salt Lake City.  And I'm pleased to report that so far the event is as thumping and hued in neon green as in years past. 

A nice change from past summits: Instead of discussing developments to Omniture's online marketig technology, today's Omniture keynote by Josh James is themed around "The New Principles Of A Successful CMO."  These are Josh's principles for how marketing execs can succeed.

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A Conversation With LoopFuse About The Marketing Automation Market

Laura Ramos

Since publishing the market overview for the lead management automation space, I have been pleasantly surprised by the number of current and emerging vendors who got in touch wanting to talk further, learn more about my research, and (well, frankly) “influence” the analyst.

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The Data Digest: US Gaming Behavior

Reineke Reitsma

Americans spend a lot of time playing games, and not only the young. Our Technographics data show that all generations spend about 7 hours a week playing PC games, but younger consumers top this up with playing games on consoles, handhelds, and mobile phones. Generation Y spends close to 20 hours a week playing games!

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Exciting times in Web Intelligence!

Joe Stanhope

Hello everyone, welcome to my first blog post as a Forrester Analyst.

I joined Forrester in late January after nearly six years at Alterian, an Enterprise Marketing software company, where I was Vice President of Platform Strategy, supporting Product Marketing, Analyst Relations and Corporate Development.

First and foremost, I’m thrilled to be on board at Forrester and I’m looking forward to getting to work!  Many thanks to the Forrester team and our clients who have been so supportive. 

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Mobile World Congress 2010: a wrap up

Thomas Husson

I posted some thoughts when in Barcelona last week. So did my colleagues Mike Cansfiled, Charles Golvin and Ian Fogg. Now that I am back from the MWC pilgrimage and that I have digested briefings, meetings, press releases and demos, here are my key takeways on the Mobile Mecca gathering.  

 

The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants.

Google’s “mobile first” approach and the shadow that Apple cast over the show are forcing mobile operators in particular to redefine their position in the value chain. The traditional focus on infrastructure (LTE..) and this year’s debate on operators’ congested networks need to be put in the context of nontelecom players’ willingness to monetize mobile. Mobile World Congress is a unique opportunity to witness how mobile is reinventing itself and to see how it will become even more disruptive in consumers' daily lives in the future.

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Online shoppers in the US do not just spend dollars at home

Zia Daniell Wigder

Last year we wrote a couple of reports that highlighted cross-border online shoppers in Europe, where some 29% of online shoppers had purchased from another country.

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