Demandbase: A New Twist In The Lead Management Automation Market

Laura Ramos

Lauraramos [Posted by Laura Ramos]

In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity.

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Online Sales and the Economic Environment: Q2 Update

Patti Freeman Evans

News regarding the economic situation continues to be relatively gloomy and has been reflected in the Q2 results that offline retailers have been reporting. For example JC Penny reported Q2 comp store sales declined 4.3% versus last year, Abercrombie and Fitch Q2 comp store sales were also down by 11% versus last year.

Wal-Mart US (+4.6% w/o fuel increase versus Q2 2007, in contrast to a 1.2% increase for Q2 2007 versus Q2 2006) continues to do well on the strength of its overall low price positioning and those product lines that contain necessities rather than discretionary items. This performance shows a continued trend of consumers trading away from mid-market stores down to off-price sellers.

Online sellers like Amazon (US net revenue +35% versus a year ago); Overstock (over 20% growth in gross bookings) and eBay (WW GMV +8%) continue to post healthy increases supporting the notion that online continues to be strong. However, online sellers are beginning to lower expectations for the second half of the year in spite of their success thus far.

In contrast to the strong online performance by some of the top retailers, the census bureau's Q2 ecommerce sales increase is posted at 9.5% versus Q2 2007 - the smallest increase ever and a 22% increase for Q2 2007 versus 2006.

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Yes, It's True - I am Happy to Be Stuck With You

Scott Santucci

Far_side_dolphins_2Thanks Tom for such a nice introduction.  My cheesy music reference (quick, name the band) aside, Tom and are are the two heads of the product managment and marketing beast.  His focus is on building the right product, mine is on bringing it to market.

So, let’s start with something simple – how do you get that blasted sales force to use your stuff? 

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B2B Marketers Eye Social Media, Web 2.0 Tactics

Laura Ramos

Lauraramos [Posted by Laura Ramos]

Last Wednesday, Dan Klein — who heads up tech industry consulting here at Forrester — joined me on a teleconference to talk about how B2B marketers should “Define Your B2B Social Media Strategy.” Web 2.0 marketing is a subject of great interest to business marketers as almost 700 signed up for the Webinar, just over 300 attended, and 120 participated in a pre-show survey. The vast majority of the invitations went out to Forrester clients and, judging by the list of attendees, the participation ranged from large tech firms to small business services providers. Folks from software, hardware, telecom, agencies, start ups, database marketing, and media were present.

What did we learn from this interactive session? Here are a few highlights:

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Microsoft To Sell Search Ads Through Facebook

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

This just in: Microsoft announced at its annual financial analyst meeting today that it has extended its existing relationship with Facebook.  Official MS release indicates "Microsoft will work with Facebook to bring its customers Live Search-powered web search and search ads by the end of the calendar year." 

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Why Marketing Execs Should Digg Leads

Laura Ramos

Lauraramos [Posted by Laura Ramos]

I dug Dave Taber’s latest newsletter edition about “The Life of a Lead”.  I mean, I really “Dugg It”.  The article includes a link to digg.com, so I clicked it, registered, and voted for his document. Not simply because I like his ideas, but because I want to experience the “wisdom of crowds” firsthand and see how communal voting might apply to B2B marketing.  You can read more about this if you jump over to Forrester's blog for Interactive Marketing Professionals.

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I Dig Databases And Marketing Qualified Leads

Laura Ramos

Lauraramos [Posted by Laura Ramos]

I dug Dave Taber’s latest newsletter edition about “The Life of a Lead”.  I mean, I really “Dugg It”.  The article includes a link to digg.com, so I clicked it, registered, and voted for his document. Not simply because I like his ideas, but because I want to experience the “wisdom of crowds” firsthand and see how communal voting might apply to B2B marketing.

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Who Should Buy AOL?

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

Word is that TimeWarner is in talks with both Yahoo! and Microsoft about potentially selling AOL to one of the two. To be honest, I don’t think an acquisition of AOL gives either MS or Yahoo! the presence that a MS/Yahoo! marriage would build against Google. 

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Clarifying Our (Popular) B2B Blogging Research

Laura Ramos

Lauraramos [Posted by Laura Ramos]

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As The Yahoo! World Turns

Shar VanBoskirk

Just when we all thought the curtain had closed on the soap opera surrounding Yahoo!, the media company announced it officially ended talks with Microsoft and instead entered a partnership with Google – a match both firms hope has revenue upside of about $800 million.

I’ll admit, I’m still scratching my head on exactly why Yahoo! thought this move was a smart one for them.  I see the deal as:

*A great move for Google.  Google – which already has about 60% of consumer searches and its own vast paid search and contextual network – now has access to and will make money off of its primary rival’s inventory.

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