Happy Friday everyone!It's hard to believe, but Forrester's Customer Experience Forum is just 17 days away. A few of my colleagues have already talked about the event, but I thought I'd add my own take with a sneak preview of the track I'm leading.
Many mobile strategies consist of a stand-alone iPhone application. The iPhone platform is amazing, but with 35,000 applications it no longer offers the buzz or differentiation strategy many brands think it does. Mobile strategies must run deeper and go broader.
Stand-alone iPhone applications remind me of something sitting in a fishbowl for all to see, but with little connection to anything else. So, I took this photo of my cat peering into the fish bowl.
Customer reference management has moved from the sidelines to the
mainstream of corporate marketing activity. This is good news for the
dozens of customer reference management professionals who attended the February Customer Reference Forum in Berkeley, CA and
participated in the 2009 survey. Why? Because authentic customer
references help sales close business and marketing persuade analysts,
press, and investors that corporate positioning and product claims are
If you have never been confronted by a sales person over lead quality, you can stop reading this blog post now:
The primary source of tension between marketing and sales is
this: Marketing wants to know what sales does with all the leads they
generate. In response to the question, sales says, “What leads? Those
leads were awful; send us better leads.” Sound familiar?
The basic problem is that marketing and sales don’t agree on what
constitutes a lead. The deeper issue is that many marketers are still
learning what it takes to develop truly qualified demand and pass the
right information to sales in a way that helps sales to progress an
opportunity quickly and consistently.
Microsoft announced today its Bing search engine, a "decision engine" that will replace live.com worldwide as of June 3. A distant third place in the search engine game, Microsoft hopes that this engine will help it gain more searcher share by delivering results and content more relevant to how users actually search. What makes Bing different from existing search engines?