Looking Ahead To Forrester's First Ever Forum For Customer Experience Professionals

Ronald Rogowski

Ron-Rogowski [Posted by Ron Rogowski]

 

Forrester’s first ever Customer Experience Forum kicks-off exactly one month from today, on June 22. The theme for the forum this year is “The Customer Experience Journey: Keeping Momentum In A Downturn.” I’m thrilled to be part of this wonderful event that will include executive speakers from big-name companies such as USAA, Virgin America, Symantec, Vanguard, New York Times and more.

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New Workshop - Top Ten Web Design Fixes To Improve Business Results

Jonathan Browne

Jon-Browne [Posted by Jonathan Browne]

If you've read any of Forrester's reports on the state of Web site experiences, you will know that we see a lot of flawed Web sites. (And you probably have personal experience of sub-par Web sites that confirms that assertion).

We've been teaching our 25-criteria methodology for ten years (we've updated it six times during that period) to cliients who want a method for identifying problems in value, navigation, presentation and trust on their sites. But during this recession, clients told us they wanted something even more focused - shorter, quicker, cheaper, easier to do.

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Eloqua Removes Start Up Barriers In Race To Capture Customers

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

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The Golden Rule of SMS Marketing

Nate Elliott

Nate Elliott[Posted by Nate Elliott]

Here at Forrester we continue to see a lot of industry excitement around mobile marketing. In a recent survey more than 60% of mobile marketers told us they'd continue to increase their spending on the channel despite the bad economy. And according to our latest ad forecast, mobile marketing spending in the US will more than quintuple over the next five years.

There's just one problem: SMS is the only mass-reach mobile marketing channel, and no one -- not marketers, and certainly not users -- seems to like it much.

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Welcome to the Forrester Blog for Customer Experience Professionals

Jonathan Browne

Jon-Browne [Posted by Jonathan Browne]

Are you sitting comfortably? Then I'll begin...

Welcome to Forrester's newest blog - My colleagues and I will use this space to share our thoughts and engage in dialogue with you about customer experience. We want you to participate by posting comments, challenging our ideas and sharing your opinions.

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Digital Marketing Gets A Boost In 2009 B2B Budgets

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

While I was hanging out at the Forrester Marketing Forum last week, I missed a milestone. The report I mentioned in my blog about the impact the economy is having on B2B budgets popped out of the editing queue and made it onto the Web site.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

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Search Marketing Automation Will Compete With Agencies

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

In Q1 I met with an SEO automation vendor called Altruik.  Under development since 2006, Altruik launched in January and provides a technology solution to help dynamic (and static) sites get top search engine rankings.

Before Altruik, I'd had a spate of updates from search marketing automation tools (Marin Software, Kenshoo, Omniture Search Center, Coremetrics), but all focused on the paid search side.  Altruik was the first enterprise-level technology I had met dedicated to SEO.

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Apple Targets Small Business Owners

Julie Ask

I was watching TV last night when one of Apple's iPhone commercials targeting a "persona" or segment came on TV. Love these commercials. Growing their user base requires them to move beyond early adopters.

This one was targeting small business owners. They showed credit card processing (cool!), label printing (ok, that seems hard) and FedEx shipment tracking (ok, very, very useful again and not just for small business owners).  I imagine these applications get a lot more interesting with 3.0.

Who will they target next? Doctors? Sales people? Dog owners? Zookeepers? Distributors? Restaurant managers? Ok, sounds far-fetched, but why not? The vast majority of cell phones in the workplace are brought to work by the individual. Let's see more of these commercials - we all need more reasons why our employers should volunteer to pay our monthly data plans. Help us rationalize the purchase and monthly service plans with productivity applications.

Interactive Budgets Are Growing At The Expense Of Offline

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

During my presentation at Forrester's Marketing Forum on April 23,  I previewed Forrester's latest forecast of interactive marketing spend.  We expect marketer spend on display media, search, email, mobile and social media to reach nearly $55 billion by 2014.

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