Yesterday I was in a meeting and suddenly the Netpromoter score passed by - after being buried for a while.1
I have to confess that I have a somewhat troubled relationship with the Netpromoter score, it hasn't been treating me very well over the past couple of years. There was a time where Netpromoter scores were very important to me as they partly defined the success of the product I was managing and my scores weren't up to par with the rest of the organization. Was I really doing something wrong or was there another reason why the scores were lower?
I was in the middle of an ICTC (my new acronym for InterContinental Telepresence Conference) when I got an urgent message from Brian Chen at Wired News. Without any announcement, it seems, Apple had cut the price of its 160 GB Apple TV to $229, dropping the smaller model altogether. What did this mean?
I've been following the Apple TV since its announcement 2.5 years ago. I bought one of the first, and I spent hundreds of dollars on TV shows testing it (I have all the episodes of Battlestar Galactica, seasons 1, 2, 3; and you don't). That said, I haven't used the Apple TV in months, even after I hacked it using Boxee. It's because the Apple TV doesn't make watching top shows easy enough to compete with cable, Hulu, and Netflix.
Brian wrote a very solid piece in Wired News yesterday, click here to see the article. He managed to get in a lot of the big picture points I raised, which is always hard to do since I go there so quickly and barely pause to breathe. The point is this: The Apple TV is on its way out.
Due to the growth in Internet and broadband adoption in recent years and the increasing availability of easily accessible online content, we are seeing a change in the type of activities that European Internet users perform online.
Our Technographics data shows that although activities like sending email, using instant messaging, shopping, and researching products remain at the top of the popularity list, but peer-to-peer activities, such as watching videos from other online users and visiting social networking sites, are catching up fast.
With economic recovery still distant, business marketers look to 2010
and wonder what’s in store. How do you do more with less resources is a
common question I hear from CMOs, VPs of Marketing, and marketing
directors with whom I speak daily. Modern marketing can not scale effectively without automation.
Granted, the economy is clearly taking its toll on in-stream ad prices. And big budgets always earn marketers volume discounts. But when you realize that even in this market most high-quality pre-roll inventory costs upwards of $30 per thousand, the prices Reckitt paid look incredibly low.
I had the opportunity to demo MOTOBLUR on the Motorola CLIQ last night. The device will be available later this year with T-Mobile. It’s been a while since I’ve demo’ed a phone and immediately wanted to take one home.
First, let me say, I was really impressed with the look of the UI. The presentation of the widgets and information had a bit of a whimsical feel to them that appealed to me. I didn’ t feel as if I were clicking my way through a grid or file format. The pop-up boxes were cute. The device allows you to put your most frequently contacts on the home screen as an icon with a small photo – I was really drawn to this feature. [Forrester has written some research on dynamic address books and friendly UI's within the context of mobile social networking. ]
Spent most of my time focused on the social networking aspects. There were a number of features I really liked.
eReaders are hot. In the past year, the market for eReaders has finally taken off. Forrester estimates that by the end of 2009, the Amazon Kindle and Sony Reader Digital Book hit the 1 million mark in combined US sales.
But what will drive mainstream adoption? Consumers want lower prices, more and cheaper content, and love to see in person how an eReader looks, feels, and reads.
Apple's announcements yesterday were mostly focused on iTunes and adding a video camera to the Nano (beautiful device by the way - shape, colors, form factor, weight (lessness) - blew me away). There were a couple of interesting things that came out about the iPhone platform though.
A few of the facts:
30 million iPhones sold to date
20 million iPod Touch devices with about 225 million iPods sold to date in all with 50% to new customers (wow!)
1.8 billion downloads of more than 75,000 available applications
100 million billing relationships with credit cards ... this impresses me the most and is what I consider to be one of their important competitive advantages