There are many reasons why people are buying products online, but we wanted to understand the main driver. Data from our North American Technographics online survey shows that when consumers are forced to make a choice low price wins but is followed by high quality.
Companies are trying to get in touch and have a conversation with their customers through social networks, but customers' interaction with companies are mostly driven by promotions or personal gain. Data from our North American Technographics online survey shows that the majority of consumers reached out to companies to enter a sweepstake of to register for a promotion. .
I just arrived back from a packed Shop.org Annual Summit. Several of us
from Forrester took part in the conference, with Sucharita delivering a keynote
on day one and Patti interviewing eBay’s John Donahoe on day two.
More and more clients are asking me to help them assess how ready their clients (usually businesses) are to engage with them via social media. This generally drives a research project. The answers are aften much more positive than clients expect.
Recently I was presenting at a major conference by Purina. What amazed me is how many retailers and distributors of horse, goat, and cattle feed were using Facebook and Twitter to stay in touch with their clients on the range.
If Web 2.0 social media is that penetrated into the farbric of America, so that it is now common "out on the range," I can think of few other businesses that would not benefit from its adoption for marketing, market research, or generally driving customer intimacy.
Does anyone have any surprising social media stories they can share?
Lead management automation requires a degree of process maturity
many B2B firms don't possess. The result? In the market overview
report about this market, published today,
I found underachievement by vendors and users alike. While the benefits
of adopting lead management automation are clear -- successful
implementations enjoy more predictable deal conversions, faster sales
cycles, and real alignment between marketing activity and sales results
-- market penetration is low. We estimate that only 2% to 5% of B2B
firms have invested in full LMA functionality to date.