Market Researchers Need To Embrace Knowledge Management

Reineke Reitsma

In the past couple of months I've been working on a document called 'Information Management For Market Researchers', released earlier this month to our dedicated Forrester Market Research Leadership Board Members. Although I can't share all lessons learned with you yet, there are a couple of insights I'd like to bring to your attention.

The most important outcome from my interviews with market researchers and knowledge managers is that a culture of sharing creates better products and helps companies be more successful innovators. Simply said: to innovate, knowledge from various departments needs to come together, irrespective of role or rank.

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US and Western European online retail will grow double digit year-on-year over the next five years

Forrester Research is hiring — become a senior analyst on our global eBusiness team

Patti Freeman Evans

If you see how fast corporate digital commerce is changing, it won’t surprise you to learn that Forrester is hiring.

We’re hiring for the position of Senior analyst. This is a key job, because it will put you right in the center of transformation that’s happening as companies begin to embrace digital commerce enablement.

This job is truly diverse in its scope and has been the most rewarding one I have ever had. You’ll spend your time speaking with people in companies who are actually driving eBusiness innovation; gathering information about what works, what doesn't, and where the industry is going. These in-depth interactions, combined with our extensive consumer research data, form the basis of our research content. You write documents on topics of interest to clients or work with clients on how to build these applications.

In the analyst job, we’re looking for people with real experience building eBusinesses — either at a company, in an agency, or in a technology vendor.

Our current analysts on this team are working in Cambridge, Massachusetts; San Francisco; New York; and London. For this position, due to the need to collaborate freely, we're most inclined to hire analysts who can work in London or Amsterdam.

Forrester is an extremely collegial place, with analysts around the world collaborating freely with one another. We keep driving forward into new areas of knowledge. Working here is a blast.

Here's how to apply: Click to see the description for the Senior analyst position. Then click “Apply for this job.” I hope I get to work with you.

Spotted - 2 interesting European marketing automation vendors

Peter O'Neill

I met with two interesting marketing automation software vendors last week. As a patriot certainly, I like that there are these European companies with some very innovative ideas that will contribute to the success of both factory and field marketers in the tech industry. But it is also their innovation that I find interesting.

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The Data Digest: How European Teens Consume Media

Reineke Reitsma

Understanding teenage behavior is an eternal challenge, not only for parents but also for content providers and product managers trying to engage them. Our Technographics research shows that European teens combine two great passions online: enjoying content such as music, video, and video gaming and communicating with friends.

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Adobe On Its Way To Being A Role Model For Interactive Marketers

Shar VanBoskirk

I just had a one on one with Adobe CMO, Ann Lewnes, a power house of interactive marketing energy for the combined Adobe/Omniture companies.

In her words, "Adobe's goal is to be the site role model of what the combined Adobe/Omniture suite of products can bring to any marketer's site."

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Is mobile really *that* big a deal?

Shar VanBoskirk

**Correction: Actually, we forecast that direct mail will be at about $67 billion by 2012.  So to my comment below, the astronomical forecast of mobile at $20 billion would be closer to a third, not a half of dm spend by 2012. >Both Josh James and Shantanu Narayen, the CEO of Adobe mentioned mobile in their keynote presentations and now I'm listening to RIM also talk about the power of the mobile browser.

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Live from the Omniture Summit: The New Principles of A Successful CMO

Shar VanBoskirk

Coming to you live this morning from the kick off keynote of the Adobe (nee Omniture) Summit in Salt Lake City.  And I'm pleased to report that so far the event is as thumping and hued in neon green as in years past. 

A nice change from past summits: Instead of discussing developments to Omniture's online marketig technology, today's Omniture keynote by Josh James is themed around "The New Principles Of A Successful CMO."  These are Josh's principles for how marketing execs can succeed.

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A Conversation With LoopFuse About The Marketing Automation Market

Laura Ramos

Since publishing the market overview for the lead management automation space, I have been pleasantly surprised by the number of current and emerging vendors who got in touch wanting to talk further, learn more about my research, and (well, frankly) “influence” the analyst.

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The Data Digest: US Gaming Behavior

Reineke Reitsma

Americans spend a lot of time playing games, and not only the young. Our Technographics data show that all generations spend about 7 hours a week playing PC games, but younger consumers top this up with playing games on consoles, handhelds, and mobile phones. Generation Y spends close to 20 hours a week playing games!

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