Take The Conversation Offline At Forrester’s Chicago Tweetup

Carrie Johnson

Are you attending Forrester's Consumer Forum 2009? Do you
live in the

Chicago area? Do you ever wonder who you are talking to on Twitter?

On October 26, the night before Forrester’s
Consumer Forum
, Forrester will be hosting an Chicago Tweetup. Tweetups are low-key social
events where Twitterers can network and meet the people they tweet with. Anyone
can attend; it is an informal atmosphere that allows casual conversations.

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Will In-Sourcing Kill Full Service Research Firms? Some Notes From CASRO:

Brad Bortner

I just returned from presenting at CASRO. The topic was "Will In-sourcing Kill Full Service Market Research Firms." It was a review of the major economically driven trends around quantitative and qualitative research and why many of the online tool vendors for market research have had good years, while many full service research firms have not.

I was a bit jumpy about presenting to the CASRO audience, since it is almost all market research vendors, and I knew that some (who supply the enablers of in-sourcing) would like my presentation, and others (who are exclusively full service) would be less happy. As it turns out, the audience was gratifyingly enthusiastic. Everyone recognized that the self-service trend was indeed making some permanent changes in the research marketplace, but that full service would continue to exist in a slower growth form. Those who were on the full service side of the house were quite interested in discussing how to harness these trends to their advantage.  

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A Simple Way To Think About Attribution

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

My colleague Emily Riley** has written about attribution modeling -- the "new" approach to online measurement which tracks more than just the last ad clicked.  Emily's approach of "block and tackle attribution" gives marketers a framework for how to track value across both mainstay and social interactive tools.

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Marketers Struggle For Interactive Support

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

I'm just back from Dallas where I was part of the iProspect/Range Online client summit -- a one day event of mostly client stories (from a high profile list of marketers) about their successes and woes this year. Overall, I found the event provided a great pulse on present interactive marketer challenges.  But it was less rife with answers or solutions to these challenges.  Maybe that was by design as the

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Calling All Online Retailers! We Want To Hear From You!

Patti Freeman Evans

Patti Freeman Evans [Posted by Patti Freeman Evans]

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The Data Digest: Shopping Cart Abandonment

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Many consumers put products in the shopping cart when researching and shopping online but never make the deal. Data from our North American Technographics online survey shows that shopping carts support consumers in their buying process, on the site and across sites.

Abandon-shopping-cart

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Adaptive Brand Marketing And Market Research

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

I'd like to draw your attention to a recent post of my colleague Lisa Bradner at our Marketing Leadership Blog. Her new report, Adaptive Brand Marketing helps companies re-think their approach to brand management in a world where brand messages are no longer a one-way push, but in fact are shaped by consumers as they interact with and react to brands. Advertising Age has a lengthy write-up that focuses on one element of the report: what Adaptive Brand Marketing means for the future of the brand manager.

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When do you opt for your cell phone rather than your computer?

Julie Ask

My answer to this question was, "never" until a couple of years ago. Sure, I was more likely to make a phone call on my cell phone than on my computer, but that is to be expected - it has traditionally been designed to be a voice communication device.

Opting for my cell phone rather than my laptop first started for me a couple of years ago. I began using SMS as a substitute for email. Then I started using email on my Blackberry because it would boot faster than my computer. Next came Google SMS - for me it was soooo much faster to get a phone number for a business through Google's SMS service than to call (ok, which costs money) or look online. Then, I got an iPhone and started downloading all kinds of applications. Some I barely use, but .... there are quite a few that I use rather than comparable experiences on the PC. These include Facebook (I'm more likely to be doing something interesting when I'm out and about), Scrabble (tallies the score for you), and maps (stopped printing all those maps out) among others.

For all of these services whereby I opt for my phone rather than my PC, I do so because the experience on the cell phone is more convenient. That means the benefits outweigh the inhibitors to use. When it comes to mobile services, there is convenience when there is value to the immediacy of the information or service, tasks are simple to execute and there is context - like my location.

We lay out this framework in our newly released report, "The Convenience Quotient of Mobile Services: A Facebook Case Study."

Infographic (or video again): Did You Know Version 4.0

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

This is a follow-up video to the one I posted last week about how technology has changed the world. This video shows how consumers' use of these new technologies affects traditional media channels and communication patterns.

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Forrester Consumer Forum: Forecasts And Consumer Trends Presentations

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

My colleagues and I are busy preparing our Forrester’s Consumer Forum presentations. I'd like to invite you to two Technographics Theatre presentations that give more insight into Forrester’s data capabilities. My team members Andrew and Vikram will share highlights from our global benchmark survey data, as well as our forecast data, examining technology-driven trends in consumer behavior.

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