Infographic (or video again): Did You Know Version 4.0

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

This is a follow-up video to the one I posted last week about how technology has changed the world. This video shows how consumers' use of these new technologies affects traditional media channels and communication patterns.

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Forrester Consumer Forum: Forecasts And Consumer Trends Presentations

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

My colleagues and I are busy preparing our Forrester’s Consumer Forum presentations. I'd like to invite you to two Technographics Theatre presentations that give more insight into Forrester’s data capabilities. My team members Andrew and Vikram will share highlights from our global benchmark survey data, as well as our forecast data, examining technology-driven trends in consumer behavior.

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Experience The Data At Forrester's Consumer Forum 2009

Carrie Johnson

We're hoping that you're getting as excited as we are about the upcoming Consumer Forum on October 27th and 28th in Chicago. Many attendees come back from the event raving about and asking for more information on our extensive consumer data that we highlight at the event and in our research. Here are some opportunities at the event to get more information on our data.

Forrester’s Consumer Forum Theater
Presentations highlight Forrester’s extensive
data capabilities. Forrester analysts will share highlights from our global
benchmark survey data, as well as our forecast data, examining
technology-driven trends in consumer behavior. These demonstrations will be
hosted in the International Ballroom at The Fairmont Chicago.

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Web Site Brand Review Workshop October 26, Chicago, IL (In Conjunction With Forrester’s Consumer Forum 2009)

Ronald Rogowski

Ron-Rogowski [Posted by Ron Rogowski]

 

Ever wonder why Web sites offer such lackluster brand experiences? Want to know how your site can help you differentiate your brand online?

 

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New Report: How media industries must rebuild to survive

James McQuivey

We've been flogging the media industries for years at Forrester. So much so that we sometimes assume that people remember all the ways we've warned, cajoled, and exhorted for more than a decade. But based on the things we're seeing the pundits finally say, it's clear that "the end is near" is a pressingly recent recognition on the part of many. For examples, see Malcolm Gladwell's review of Chris Anderson's book Free; Mark Bowden's lament over the loss of journalism ethics in The Atlantic; or programmer/essayist Paul Graham's thoughtful reflection on Post-medium Publishing.

Don't get me wrong: we welcome these and more voices to a conversation we've been trying to start for some years now. (If you think I'm just posturing, I direct your attention to former Forrester VP Mary Modahl's July 1994 piece entitled Publications Get Wired where she first blew up the "print isn't going away" myth.) But there are some very fundamental things that are getting lost in most of the discussions we are hearing. Namely, people are stuck on processes, historical reinterpretation, future prognostications, and personal feelings at the passing of an era.

In the end, however, none of that will matter as the fundamental economics of digital media assert themselves. Basically, it's now cheaper to make, distribute, and consume media. That changes everything.

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Why mobile could reinvent social computing

Thomas Husson

Many innovative start-ups have pioneered mobile social networking in the last few years: BuzzCity, Peperoni, Fring, Nimbuzz, eBuddy, Zyb, Plazes, Loopt, Foursquare and many others demonstrated the potential of the market.

 

In the last few months, a bunch of announcements clearly showed that the convergence between mobile and social computing is gaining traction and attracting the largest stakeholders:

 

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Why Do Businesses Put Up With Dubious Quality Research Panels?

Brad Bortner

Now that solutions are finally available to "clean up" panels, will buyers at last insist that providers use them, or will a myopic focus on price continue to be the rule when on-line sample is used?

The use of online panels for market research was highly contentious at one time. Traditional researchers thought that they would be prone to the same problems as traditional off-line panels: filled with respondents that are not representative of the general population motivated by the desire to earn money taking surveys.

Despite these misgivings, online panels have taken off in the US (and are coming on strong in Europe.)  Why? Because they allowed research to be conducted in one third the time at one fifth the cost. This allowed buyers to say to themselves, "ok, maybe its not quite as project-able, but give the savings it's worth it." Also, many panel vendors claimed to be doing something special to ensure that their panels were better, and indeed several of them did.

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The Data Digest: Europeans' Device Adoption Shows Strong Growth For HDTV

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Laptops and flat-panel TVs have seen the strongest growth over the past two years in absolute terms. Data from our Technographics European surveys shows that laptop penetration increased from 26% of households in 2007 to 38% in 2009, while flat-panel TVs more than doubled from 16% to 34%. Flat-panel TVs also rate highest on consumers' wish list. Seven percent of Europeans intend to buy a flat-panel TV in the next six months — mostly as a first-time purchase — making it the fastest-growing household device among Europeans.

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Infographic (or infovideo really): Did you know?

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]


Interesting visual presentation showing how technology developments have changed the world (and consumer behavior).


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Yahoo! Takes Baby Steps Toward Much Needed Search Improvement

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

Yesterday Yahoo! announced enhancements to its search advertising business and consumer experience.  These enhancements include the following:

  • Enhanced reporting -- Advertisers will now be able to see how their search ads are performing on Yahoo.com compared to partner sites also serving Yahoo! search ads

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