2009 mobile trends reviewed

Thomas Husson

A year ago, I posted an entry about what I thought would be the key trends for 2009.

I'll stick to my comments and continue to believe that regulation had a stronger impact on the mobile sector than the economic crisis. The recent announcement that the French telecom regulation authority eventually (after years after back and forth discussions and lobbying) granted the 4th 3G license to Free/Iliad (one of the largest ISPs) is a good example of that. The new entrant will not launch before early 2012 but aims at captuting 10% market share by introducing cheaper tariffs (a competitive 3 hour package for less than 20€), bundling Internet access and offering interesting conditions to MVNOs. Evolution of termination rates or roaming tariffs as well as other regulations on spectrum have a much greater impact on operators' bottom line than reduced spending from consumers. 

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A Happy Holiday For Retailers?

MR Trend for 2010: Data integration

Reineke Reitsma

Reineke Reitsma
[Posted by Reineke Reitsma]

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A couple of weeks ago I published a post called 'The Future Of Research: Building A 3-Dimensional View Of The Customer'. The summary of my post was that consumers connect with companies through different channels and leave their feedback about the company in different places. They expect companies to understand that and they don't want to be asked about things they already shared.

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The Data Digest: Insight Into Digital Music Consumption (US and EU)

Reineke Reitsma


Reineke Reitsma

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Is Marketing As We Know It Dead?

David Cooperstein

As we come to the end of the year, many predictions are made by many pundits and Forrester is responsible for a number of them.

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Voice of the Customer - 16 recommendations

Reineke Reitsma


Reineke Reitsma

[Posted by Reineke Reitsma]

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My colleague Bruce Temkin recently published a report with insights from the 40 applications it received for Forrester's Voice Of The Customer award.

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What's a book really worth?

James McQuivey

"Dear book industry, I'm so sorry to tell you this, but your books really aren't worth $25. Just like newspapers weren't really worth what people were paying for them and magazines, either. And CDs, and DVDs."

I caused a bit of a fuss last week when I blogged these words here, or in a mirror post on Paidcontent.org. This has been one of the most commented and tweeted posts I've ever offered and much of the feedback centered on this question: was it fair of me to drag the price of books down?

 

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The Challenges And Opportunities Of Mobile Research

Reineke Reitsma


Reineke Reitsma

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In the past year I've spend quite some time looking into innovative research methodologies. One methodology that really has won over my heart is mobile research1 (see my report The challenges and opportunities of mobile research for full details). The anytime anywhere aspect of the mobile phone, combined with people's emotional attachment to it, makes it an ideal device for people to share their thoughts and opinions in a research context.

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Mobile Banking in Arabia - What's Driving Adoption?

Julie Ask

 

I recently returned from a trip to the UAE (Dubai mostly) and Oman. While there I did a bit of research on my own - just talking to folks about how they use their cell phones and so forth. I also had the chance to interview the head of mobile banking services in EMEA for a large, global bank. More on how global banks are avoiding building new branches by offering mobile banking services in another post. 

First, I took the public bus from Dubai to Oman. The average income per family in Oman is far below that in the States - probably less than half. Gas and other utilities are cheap as is education and healthcare. That said, we know that cell phone usage has little to do with income. One of the first things I noticed is how many of the men had at least two cell phones. My initial hypothesis was a work phone and a personal phone. I was soon corrected by my guide who drove me  up to Jebel Shams. In a country where men can have more than one wife, apparently more than one cell phone is necessary. My guide's father has five current wives, but has had nine all together. My guide had two cell phones and a lot more SIM cards. 

My guide was 37 years of age. He had four children and seemed to have an about average income. He worked in sales when he wasn't serving as a guide. He's probably easily one of the most sophisticated cell phone users I've ever met. His cell phone was his portable media player for both music and video. I was astonished by the number of videos he had sideloaded from YouTube. The ringtones were pretty much driving me crazy after about 15 hours in a car with him road tripping. He only had a couple of different ring tones and his phone rang a lot. 

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Intersection of Social & Mobile - Google's Local Places

Julie Ask

I give my colleague Charles Golvin credit for finding this article on the official Google blog. I'll be working on a report on the intersection of social and mobile in early 2010 so please send me more examples if you have some. I'm especially interested in the role of social/mobile in the Retail environment. 

Google is mailing out storefront window stickers to 100,000 local businesses in the US. (see their blog post for complete information). If you have the right type of phone and supporting software, you can take a photo of the code on the sticker (see below) and you'll be taken to that business' PlacePage on the Web. The service will show available coupons, allow for ratings, get reviews, etc. 

Here is their post on the applications that work with the service:

 

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