Working with IT Need Not Be a Drudge

[Posted by Neil Strother]

Chances are you work with IT people on a fairly regular basis. And sometimes you face challenges. You might struggle to be on the same page, or have to work around conflicting team priorities. If this happens to you, then our latest report can help. It's now up on our site, and is available in full to clients: "How To Work With IT To Get (Most) Of What You Want."

We found from our survey of interactive marketing professionals that half work with IT on a regular basis, and that they expect this level of collaboration to increase. Marketers who work successfully with IT make sure they have aligned goals, and they carefully document the project scope to avoid the urge to do too much. Those are just the starting points.

What's your situation when it comes to working with IT? How do you make the process works so you reach your goals? Post a comment blow.