Forrester's Marketing Conference Day 2: Understanding Your Customers Through Engagement

Designing For Engagement, Kerry Bodine, Principal Analyst, Forrester

Sitting in the front row from Forrester's Marketing Forum 2008, the theme for today's event with over 800 attendees being Marketing's New Imperative For Success: Engagement

Voices from the Audience:

• UK's Hayden, who was our virtual guest who's question was asked and answered in the Ustream Channel enjoys participating.
• David Berkowitz watches the chat room from NYC
• Adam Cohen reveals that The Future Will Be Televised...With Social Media
• David Deal comments on George Colony's keynote in Your employee, your blogger
• Commetrcs questions if Forrester conference and Twitter - does live tweeting help engage conference delegates?

Live Streaming the Morning Keynotes:
Harley Manning (Setting the Stage) and Kerry Bodine (Engagement), 52 Minutes

MicroBlogging: Twitter
Members are using their laptops and mobile devices to interact with each other using Twitter, a form of Microblogging.  Some of them are tagging their posts (called "tweets") with the event tag, you can view them all here.

Select Tweets include:

• MichelleBB : Working to get all FedEx Kinkos up to standards of brand. They welcome that feedback.  Only way they'll get better.
• MichelleBB :  Ouch!  Kerry just called out Harley's fanny pack
• melmcbride : Kerry Bodine's talk about emotional connection is amazing. I want to blog it once the vid is available as an embed
• Rumford :  @worleygirl you give away the appetizers and sometimes the dinner. people love the knowledge sharing and become loyal
• nickhuhn :  forrester CEO George Colony re: his blogging: i can't believe MSFT isn't behind typepad or wordpress as bad as they are ;)

Pictures:
Below are select images, but to see all public photos peruse this flickr tag ForrMarketing08,also see Jeremy Pepper's set, and Forrester Research's set.   Select photos, including those from Jeremy Pepper:

Comments

[R. Gauthier]

Thanks for sharing. It is greatly appreciated.

Is there any way that you can create downloadable MP3 files of this content? Can you make this available via iTunes/Podcast?

[Jeremiah Owyang]

R.

Good question, I'm not familiar how to convert the Ustream player to an MP3, I'll see what we can do, but in the meantime, just watch here.

[Adam Cohen]

Hey Jeremiah - Thanks for posting the pictures and links. The Marketing Forum exceeded my expectations, as did the experience with the FLB. I look forward to the next one and thanks for hosting.

[R. Gauthier]

Thanks Jeremiah. Having an MP3 version is convenient as it allows me to listen to presentations while I'm traveling and don't have an internet connection (on a 3 hour flight for example).

[Fire Town]

Twitter can bring you great results if you are selective enough with whom you follow.

[Jeff Paul]

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