marketing innovation

Accelerate Growth With Marketing Innovation

Marketing needs to step up — not simply to do more with the same marketing resources but to reinvent what marketing is and how it operates to drive growth across the enterprise. It is about switching from a game of scale and funnel conversion to a strategy of deep customer relationships and experiences at the precise moments that drive affinity and spend.

Growth

The scope and nature of growth has changed. It is no longer just about acquisition and conversion rates but creating brand experiences that rise above the noise and make loyalty an economic engine. It is the art and science of seeing better, responding faster, and leading organizationwide change.

Individualization And Trust

Remember the nostalgia days of scale? They are back — not the easy scale of advertising and emails but the substantially harder individualization at scale: treating a human as a segment of one at a moment in time and doing so across the entire customer journey. Even harder is creating these individualized experiences without eroding customer trust.

Orchestration

Empowered customers will self-direct their journeys across physical and digital channels that cross the politically laden silos of your organization. The CMO can become a key orchestrator, able to see customers for who they are and create graceful journeys that translate to loyalty and growth.

Marketing Technology

The art of marketing cannot take shape without the science of technology and analytics. This is core to your operations and a fundamental competency. From diverse martech stacks to API portfolios and AI, you are now driving a technology-fueled team that could unleash the value of art at scale.

Marketing Insights

PODCAST

The New Role Of Marketing

Forrester Vice President and Principal Analyst Shar VanBoskirk discusses the new role of marketing — and how acknowledging and embracing change will lead to success.

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BLOG

Predictions 2019: Consumer Power Pushes Marketers To Better Data and Experiences

Brands fumbled in 2018. Poor experiences and haphazard attempts to go viral on social media displeased today’s empowered customers. But in 2019, marketers can do better by using data and staying true to their values.

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Collaborate To Tackle Your Challenges

Learn and co-create with a council of your peers.

Collaborate To Tackle Your Challenges

Our Marketing Team

Dipanjan Chatterjee

VP, Principal Analyst

Thomas Husson

Thomas Husson

VP, Principal Analyst

Sheryl Pattek

VP, Executive Partner

Learn more about marketing innovation

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