The Data Digest: PC Uptake In Brazil

Reineke Reitsma

Earlier we shared with you our excitement around our newest addition to the countries we now cover with Forrester Technographics: Latin America. For the ones less familiar with our Technographics offering, please see the text below the graphic.

Recently the data for LATAM came out of the field. Questions we cover include: How large is the PC market in Mexico and Brazil? What brand of PC have consumers purchased most recently? How are PC owners using their PCs?

Please find below some data on PC ownership in Brazil:

BrazilPC ownership

 

The PC markets in Mexico and Brazil are fairly well established, with at least half of consumers owning at least one PC in the home. Interestingly, almost half of the consumers in the low socioeconomic level in Brazil (C1C2) own at least one PC, in contrast to only one-quarter in Mexico (D+).

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The Data Digest: Where US Consumers Buy Or Borrow Their Books

Reineke Reitsma

Just after X-mas there were a lot of tweets about the news that Amazon.com had sold more ebooks at Christmas day than real books, as a result of the Kindle being the most gifted item in Amazon's history.

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Trends That Will Shape Market Research In 2010

Reineke Reitsma


Reineke Reitsma

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In hindsight, 2009 marked a turning point for the market research industry, when technology and innovation became part of the ongoing discussion on how to move the industry forward while balancing the realities of a business world in a recession.

In the recently published report 'Predictions 2010: What Will Happen In Market Research' my team and I have identified ten trends that will shape market research in 2010. Three of these ten trends are:

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The Data Digest: Social Technographics in Canada

Reineke Reitsma


Reineke Reitsma

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Canadians with online access are active users of social technologies like blogs, forums, social networks, and user-generated content: According to our North American Technographics® Q3 2009 survey, 79% of online Canadians engage with social media at least once each month.

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MR Trend for 2010: Data integration

Reineke Reitsma

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A couple of weeks ago I published a post called 'The Future Of Research: Building A 3-Dimensional View Of The Customer'. The summary of my post was that consumers connect with companies through different channels and leave their feedback about the company in different places. They expect companies to understand that and they don't want to be asked about things they already shared.

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The Data Digest: Insight Into Digital Music Consumption (US and EU)

Reineke Reitsma


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Voice of the Customer - 16 recommendations

Reineke Reitsma


Reineke Reitsma

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My colleague Bruce Temkin recently published a report with insights from the 40 applications it received for Forrester's Voice Of The Customer award.

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The Challenges And Opportunities Of Mobile Research

Reineke Reitsma


Reineke Reitsma

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In the past year I've spend quite some time looking into innovative research methodologies. One methodology that really has won over my heart is mobile research1 (see my report The challenges and opportunities of mobile research for full details). The anytime anywhere aspect of the mobile phone, combined with people's emotional attachment to it, makes it an ideal device for people to share their thoughts and opinions in a research context.

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The Data Digest: Consumers' Expectations Of Customer Service

Reineke Reitsma


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Infographic: The Social Media Landscape

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

When you regularly have conversations with your colleagues about social media activities, the platforms, and the impact on consumers you might find this 'Conversation Prism' graphic useful. Brian Solis and Jesse Thomas of JESS3 build this helpful chart that shows the activities and the networks that make the Social Web.

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