MR Trend for 2010: Data integration

Reineke Reitsma

Reineke Reitsma
[Posted by Reineke Reitsma]

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A couple of weeks ago I published a post called 'The Future Of Research: Building A 3-Dimensional View Of The Customer'. The summary of my post was that consumers connect with companies through different channels and leave their feedback about the company in different places. They expect companies to understand that and they don't want to be asked about things they already shared.

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The Data Digest: Insight Into Digital Music Consumption (US and EU)

Reineke Reitsma


Reineke Reitsma

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Voice of the Customer - 16 recommendations

Reineke Reitsma


Reineke Reitsma

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My colleague Bruce Temkin recently published a report with insights from the 40 applications it received for Forrester's Voice Of The Customer award.

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The Challenges And Opportunities Of Mobile Research

Reineke Reitsma


Reineke Reitsma

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In the past year I've spend quite some time looking into innovative research methodologies. One methodology that really has won over my heart is mobile research1 (see my report The challenges and opportunities of mobile research for full details). The anytime anywhere aspect of the mobile phone, combined with people's emotional attachment to it, makes it an ideal device for people to share their thoughts and opinions in a research context.

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The Data Digest: Consumers' Expectations Of Customer Service

Reineke Reitsma


Reineke Reitsma

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Infographic: The Social Media Landscape

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

When you regularly have conversations with your colleagues about social media activities, the platforms, and the impact on consumers you might find this 'Conversation Prism' graphic useful. Brian Solis and Jesse Thomas of JESS3 build this helpful chart that shows the activities and the networks that make the Social Web.

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The Impact Of The Recession on Market Researchers' Workload

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

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To better understand how the recession has changed market researchers' lives in the past year, we've conducted a survey of Forrester's Research Panel For Market Research Professionals about workload, the recession, and prioritization and I published a doc called 'The Impact Of The Recession On Market Research Professionals' Workload'.

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The Data Digest: Social Media Uptake In Europe

Reineke Reitsma


Reineke Reitsma

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This year we saw a big jump in the uptake of social networks in Europe. Data from our European Technographics Media and Marketing Online Survey Q3 2009 shows that Italians are now leading in Europe: 59% say they visit or update their profiles on social networks at least monthly.

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Is Gen X A Global Concept? How Generations Get Lost In Translation

Reineke Reitsma

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The Data Digest: US Consumers' Shopping Attitudes By Generation

Reineke Reitsma

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