[Posted by Reineke Reitsma]

eReaders are hot. In the past year, the market for eReaders has finally taken off. Forrester estimates that by the end of 2009, the Amazon Kindle and Sony Reader Digital Book hit the 1 million mark in combined US sales.

But what will drive mainstream adoption? Consumers want lower prices, more and cheaper content, and love to see in person how an eReader looks, feels, and reads.

The New York Times has a great tool on their Website that gives insight into US immigration patterns:

http://www.nytimes.com/interactive/2009/03/10/us/20090310-immigration-explorer.html?ref=us

It's interactive, you can select country/region of origin, and you can look at actual size of the population as well as percentage. Anybody interested in researching and targeting ethnic audiences should check this out! Compliments to Matthew Bloch and Robert Gebeloff of the NYT for putting this together.

[Posted by Reineke Reitsma]

This blog is now up and running for about a month, and I want to thank everyone for visiting us, sharing your feedback with us, and keeping us on our toes. From today onwards we’re introducing a new recurring element to the site: The Data Digest. Every Friday we’ll publish a graphic ranking consumers' attitudes or behaviors on a specific topic.

In the next weeks we’ll cover topics like Social Network sites used, financial products owned, PC activities, online activities, health issues reported, mobile features interested in, etc, etc. The data could be from any of the regions we cover with Technographics but with an emphasis on the US and Europe.

Please reach out with any suggestions on possible topics.

[Posted by Reineke Reitsma]