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Posted by Tamara Barber on February 15, 2010
I recently attended a unique event hosted by three vendors who are, at times, competitors: Communispace, BrainJuicer, and OTX. It was a nice change from industry events, and a place to interact with top executives of each of these companies as well as a very nice mix of their own clients from large brands that any of us in MR would recognize. It was a very energizing afternoon, thanks in part to the opening exercises by John Kearon (BrainJuicer's 'Chief Juicer'). I would be embarrassed to come out of the experience without some thoughts to share on the blog. Here are the topics of discussion that really stuck with me:
The overarching message, which my team is also tracking, is that now is the time to innovate in market research -- be it around dipping into new methodologies, updating staid research processes, or engaging as collaborators rather than erecting research bottle-necks.
I would welcome your thinking on how some of these insights strike you. Do they feel new to you? Do they feel realistic? Constructive? What other innovative trends or vendors have you been following?
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