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Posted by Reineke Reitsma on December 28, 2009
[Posted by Reineke Reitsma]
In hindsight, 2009 marked a turning point for the market research industry, when technology and innovation became part of the ongoing discussion on how to move the industry forward while balancing the realities of a business world in a recession.
In the recently published report 'Predictions 2010: What Will Happen In Market Research' my team and I have identified ten trends that will shape market research in 2010. Three of these ten trends are:
Other trends we're covering in the 'Predictions 2010: What Will Happen In Market Research' report are around the need to invest time into redefining the way market researchers work, with an increased focus on ROI; build a research framework that helps prioritize requests; share knowledge across the organization in a more structured way; and redefine target groups and segments.
Please let me know which of other trends you expect to see in 2010, and which 2009 trends you'd like to see go away.
Happy New Year, may all your (market research) wishes come true!
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