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Posted by Mark Mulligan on September 9, 2009
The BBC recently aired a story that focused on some Forrester statistics regarding the number of people in the
There are two parts to this issue, so let me take them individually:
· How Forrester estimated the number of UK Internet users. Forrester estimates that in 2008, the
· How Forrester estimated the number of
Both I individually and Forrester as an organization pride ourselves on impartiality and objectivity. We invest heavily to present the most accurate information possible and to make the right recommendation, whoever it may or may not please. There are numerous processes and contractual clausesin place to ensure that Forrester’s objectivity cannot be compromised. In fact our objectivity normally leaves us in a somewhat uncomfortable middle ground of annoying people on both sides of the argument….and that’s just how it should be.