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Posted by Mark Grannan on February 6, 2014
Today, we ran a short poll: "How many different vendors do you source digital experience solutions from?" After seeing the results -- which matched our expectations -- the only word that comes to mind is 'fragmentation.'
My colleague David Aponovich and I ran this poll during a webinar today for Forrester clients on the rise of digital experience platforms. Initially, you might think "doesn't this prove David and Mark wrong?" But when you view this fragmentation against the need to deliver coherent digital experiences across touchpoints, we believe the journey many organizations face demands greater integration across these solutions. As integration improves -- whether it comes prepackaged from the same vendor or not -- customer experiences should benefit from improved contextualization, and internal benefits will include unified interfaces, streamlined workflows, role-relevant data views, coherent commercial relationships, and much more.
We want to know: What are your organization's digital experience platform initiatives? Please take 15 minutes to let us know via our survey.
Forrester's application development and delivery (AD&D) team has recently launched our survey on digital customer experience initiatives, and we’re looking for information on your digital customer experience strategy and technology investments. We want to hear your thoughts, and it should only take you 15 minutes to complete the survey. The information you provide will help shape an upcoming report. What’s in it for you? To thank you for your time, we’ll send you a free copy of that report when we publish it and you will be sent exclusive, nonpublished data cuts.
Here’s the survey again, and we look forward to hearing your thoughts.
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