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Posted by Margo Visitacion on June 3, 2010
Deltek’s announcement today of its intent to acquire Maconomy has the potential to vault the vendor’s position as a potential leader in the project-based solutions (PBS) space. For midmarket organizations that deliver projects as a crucial part of their revenue generation, this is a good move.
While the focuses of the products share slight overlaps, the products themselves target different functionality and different markets. Deltek has long been a major vendor in the AEC and government contractor markets, while Maconomy, a Denmark-based PBS vendor, focuses on the public relations/advertising, legal, publishing and accounting markets.
What’s going to be a challenge:
One area that can prove to be a blessing is new industries. Professional Services Automation (PSA) is still a significant part of the PBS market, and adding Maconomy to its roster will provide Deltek with greater flexibility in meeting customer requirements. Current and future prospects for both companies should proceed but be cognizant of potential learning curves for sales and support organizations.
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