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Posted by Manish Bahl on January 6, 2014
Forrester just published its “India Tech Market Outlook: 2014” report; here’s a summary. We expect the Indian economy to start recovering from the tough situation it faced in 2013. It will start picking up (albeit at a slower rate) in 2014 thanks to good monsoons, an uptick in exports due to the weakening of the rupee, and huge infrastructure projects in public transportation, housing, agriculture, and farming that we expect to take off once a new central government is in place. As a result, we’ve marginally increased our 2014 forecast from 7.4% to 8% in local currency. But the biggest threat to India’s economic outlook is political instability after the national elections, which could have a long-term economic impact.
The three most important highlights from the report:
What it means for CIOs
To win in the age of the customer, CIOs must adopt an actionable business technology (BT) agenda. Digitally empowered customers are disrupting every industry and CIOs must make immediate and fundamental changes to avoid disruption. You can’t just hire a business/IT relationship manager and assume that you’ve bridged the customer experience gap. In particular, CIOs should add a BT agenda to their team’s tech management metrics, invest in technologies on the BT agenda, and prioritize BT with their IT service providers.
I will be sharing more details from the report during a complimentary webinar on February 4, 2014. All participants will get a complimentary copy of the report. Please register to join me for a great discussion and share your perspective.
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