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Posted by Manish Bahl on September 1, 2013
I’m currently in the process of wrapping up a report on midmarket IT budgets and spending trends in India for the 2013-2014 fiscal year (April 1, 2013 to March 31, 2014). For this report, we collected extensive data from 430 midmarket businesses (those with 400 to 2,500 employees) in the country to examine IT and business priorities among IT decision-makers. In addition to analyzing spending plans across standard IT categories (software, hardware, and services), we also analyze the likely impact on IT spending of key initiatives, including computing, mobility, and big data.
Despite increasing economic and political uncertainties in India, our survey found that midmarket companies are continuing to invest in IT to drive competitive differentiation. Our survey also signaled a changing attitude among Indian midmarket companies who are increasingly viewing IT as a means to better engage digitally enabled constituents. This is fueling a fundamental shift in the way Indian midmarket firms interact with customers. Here are some key highlights from the report:
The current economic trends in India coupled with the increasing demands and expectations of digital customers are redefining the way business is done. The success of Indian midmarket firms increasingly depends on leveraging business technology to connect with customers and generate growth. Firms must clearly define business outcomes (focused on increases in sales, revenue, customer acquisition, customer satisfaction to name a few) of their IT investments to win in the age of the customer.
I will be publishing series of blog posts in the coming weeks sharing more data and analysis from the survey. Stay tuned!
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