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Posted by Manish Bahl on March 4, 2013
On February 28, 2013, India (as part of its 2013-2014 budget) announced that it would increase the excise duty on mobile phones costing more than $36 to 6%, up from the current level of 1%. Forrester believes that this increase will not affect the mobile industry in India very much because:
What It Means For CIOs: Continue to Build Your Mobile Strategy on Systems Of Engagement
Mobile devices are not merely another chapter in the “smaller, faster, cheaper” device story. Today, mobile devices are transferring power to individuals in their moments of action, and mobile experiences built on “systems of engagement” are a trigger point in transforming how organizations serve their employees, customers, and partners. CIOs should focus on building mobile applications that can empower individuals to take the next most likely action, as it will help drive explosive growth in engagement. While developing their mobile strategy, CIOs should keep the following points in mind:
The business case for mobility investments is so appealing that CIOs and their organizations just can’t ignore the mobile channel anymore. Recently, I published a blog post highlighting the fact that Indian CIOs are increasing their mobile software investments. To begin, we believe CIOs and the business should hire a chief mobility officer (CMOO) to create a mobile engagement guide and develop a mobile app architecture blueprint for their organizations.
Dane Anderson and I will be conducting invitation-only CIO mobility roundtables in India in April 2013 (April 17 in New Delhi and April 19 in Mumbai). The theme of the roundtable is “The Mobile Customer Engagement Imperative For Indian CIOs.” If you are interested in attending any of the two roundtables, please drop a note to firstname.lastname@example.org expressing your interest.
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