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Posted by Manish Bahl on February 21, 2013
Data from Forrester’s Forrsights Budgets and Priorities Tracker Survey, Q4 2012 highlights that a total of 53% of IT organizations interviewed in India plan to increase their software spending on mobile applications in 2013. Among all the countries, India ranks second only after Australia/New Zealand and considerably higher than the regional average:
It’s encouraging to see Indian CIOs start to give a high priority to mobility software spending, but our research shows that the majority of mobile application initiatives are skewed toward employees and BYOT (and, to some extent, partners) with little focus on mobile customer engagement. Forrester research findings indicate that mobile applications will be a more critical channel to reach consumer markets in Asia Pacific in the future compared to more developed western markets. This is especially true in India, where the population is younger (according to the UN, 27% of the population is between the ages of 15 and 29), the mobile Internet user base is growing at the rate of more than 30% annually, and sub-$100 smartphones are further fueling mobile Internet growth.
What It Means For CIOs:
Dane Anderson and I will be conducting CIO mobility roundtables in India in April 2013 (April 17 in New Delhi and April 19 in Mumbai). The theme of the roundtable is “The Mobile Customer Engagement Imperative For Indian CIOs.” As part of the roundtable discussion, we will address key questions such as:
These events are by invitation only. If you are interested in attending any of the two roundtables, please drop a note to firstname.lastname@example.org expressing your interest. We’ll get back to you with further details.
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