- Forrester Councils
- Councils Overview
- log in
Posted by Manatosh Das on March 27, 2014
Asia Pacific firms are gradually beginning to understand how important big data is for responding to rising customer expectations and becoming customer-obsessed to gain a competitive edge in the age of the customer. Data from our Forrsights Budgets And Priorities Survey, Q4 2013 shows that 40% of organizations across Asia Pacific expect to increase their spending on big data solutions in 2014.
In addition to traditional structured data (from ERP and other core transactional systems), organizations are increasing seeking insight from unstructured data originating in both internal (IM, email) and external (social networks, sensors) sources to enhance the business value of data. But these initiatives pose a significant challenge to security and risk professionals:
Not all breaches are intentional, some are unintentional but both lead to loss of data. Poor security practices and the breaches that they enable go beyond data loss at an individual company; such incidents create distrust toward entire industries, social systems, and economies. Whether the data is “internal” or “external,” Asia Pacific firms should take immediate steps to prepare for the big data revolution:
Data is powerful — but it’s also dangerous. The wrong data falling into the wrong hands can have devastating consequences. Start your big data security planning now; building security into big data initiatives early on will reduce costs, risks, and deployment pain. My colleague John Kindervag’s “Control And Protect Sensitive Information In The Era Of Big Data” report outlines the future look of Forrester’s solution for security and risk executives seeking to develop a holistic strategy to protect and manage sensitive data.
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »