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Posted by Manatosh Das on January 12, 2014
Digitally empowered customers are disrupting every industry; the age of the customer brings with it some inherent risks that will push organizations to increase spending on security software. In Asia Pacific, security software has leapfrogged other software categories and leads the region in terms of expected software spending growth in 2014 (see figure below).
We believe that the high growth in security software spending in Asia Pacific is primarily due to the following risks related to the age of the customer:
With digital disruption gaining momentum in the age of the customer, the CISO and other security and risk leaders no longer have the authority to block or significantly inhibit business adoption of any new service or technology. Instead, they must focus on mitigating the most egregious security concerns and help develop solutions — including identity and access management, encryption, key management, two-factor authentication, next-generation firewall, security information management, VPN, security modules for mobile device management, mobile application management, and mobile content management technologies — that address these risks as much as possible without compromising business functionality, ease of use, or the pace of adoption.
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