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Posted by Manatosh Das on July 15, 2013
Trend Micro held its first Asia Pacific (AP) Industry Analyst summit on April 9, 2013 in Singapore. The most obvious message for me is that the company is clearly seeking to expand its focus well beyond the “legacy” antivirus market. Throughout the event, Trend Micro emphasized the need for cloud security solutions and the opportunities that exist in the Asia Pacific market. Speakers also highlighted the need to invest in breaking Trend Micro’s image as an antivirus vendor to help capitalize on the market opportunities for enterprise cloud security.
Below are the two key themes highlighted by Trend Micro during the event and my take on each:
Trend Micro also used the event to lay out its portfolio of products designed to break its image as a traditional antivirus vendor. These include:
Both the company’s target focus areas and product announcements are positive steps forward. But I believe that Trend Micro’s focus on mobile security remains missing. In fact, senior executives have yet to spell out any specific strategy around mobile security. The mobile market is evolving rapidly and ongoing consumerization is blurring the distinction between work and personal devices and applications. Cloud and mobility increasingly go hand in hand. Information workers now access corporate information on personal devices and vice versa. Security is therefore a major concern with corporate information being accessed from personal devices. We expect that higher mobile content consumption and an accelerated threat landscape will continue to drive demand for mobile security technologies and services.
Trend Micro must focus just as heavily on mobile security as it does on cloud security solutions, particularly in AP, where mobile penetration rates and usage are much higher than other regions. Without these mobile strategies in place, Trend Micro will continue struggling to break out of the traditional antivirus market.
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