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Posted by Luca Paderni on December 1, 2010
Last week, The New York Times broke the news that Google is launching a new eCommerce platform targeting fashion brands: Boutiques.com: http://nyti.ms/9DlCu. (Disclaimer: I worked for four and a half years at Google, but I was not involved in this project.)
The launch pushes the envelope of how technology can help consumers navigate and discover fashion products and trends by:
I think that the approach to product discovery of Boutiques.com is a very interesting development in eCommerce as well as for brand marketers. Why?
Do you think that a good syndication strategy for branded content will help brands in managing the increasing fragmentation of their branded message both offline and online?