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Posted by Lori Wizdo on October 27, 2013
My eighty-six-year-old mother called me last night to tell me that she’s been “boiling eggs wrong all my life.” It seems she’d watched a cooking show and received some “best practice” advice. My mom is an excellent cook, so this made me realize that no matter how seasoned a veteran you are, there’s no harm (and often some good) in a review of the basics. In that spirit, I am going to share some advice for a question that comes to me quite frequently:
“What are the best practices for leveraging an industry or business award?”
First, deal with the basics: the press release.
After that, leverage the award as raw material for content creation. Remember, the press release is not a content type for anything other than press outreach! Typical content strategies include:
Then, put that content into play.
There’s my “recipe” for optimizing the impact of receiving an industry award. If you’ve got a few other ingredients, please let us all know.
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