Sharing Social Media Insights With Business.com

Laura Ramos [Posted by Laura Ramos]

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Silverpop Sets New Bar for B2B Campaign Design Tools

Laura Ramos [Posted by Laura Ramos]

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New: Social Buyer Profiles and Groundswell Nomiations for B2B

Laura Ramos [Posted by Laura Ramos]

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New: Social Buyer Profiles and Groundswell Nomiations for B2B

Laura Ramos [Posted by Laura Ramos]

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Customer Reference Programs: Time To Embrace Social Media/Web 2.0

Laura Ramos [Posted by Laura Ramos]

Customer reference management has moved from the sidelines to the
mainstream of corporate marketing activity. This is good news for the
dozens of customer reference management professionals who attended the February Customer Reference Forum in Berkeley, CA and
participated in the 2009 survey. Why? Because authentic customer
references help sales close business and marketing persuade analysts,
press, and investors that corporate positioning and product claims are
legitimate.

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B2B Marketing’s Job #1: Sales Enablement

Laura Ramos [Posted by Laura Ramos]

If you have never been confronted by a sales person over lead quality, you can stop reading this blog post now:

The primary source of tension between marketing and sales is
this: Marketing wants to know what sales does with all the leads they
generate. In response to the question, sales says, “What leads? Those
leads were awful; send us better leads.”
Sound familiar?

The basic problem is that marketing and sales don’t agree on what
constitutes a lead. The deeper issue is that many marketers are still
learning what it takes to develop truly qualified demand and pass the
right information to sales in a way that helps sales to progress an
opportunity quickly and consistently.

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Eloqua Removes Start Up Barriers In Race To Capture Customers

Laura Ramos [Posted by Laura Ramos]

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Digital Marketing Gets A Boost In 2009 B2B Budgets

Laura Ramos [Posted by Laura Ramos]

While I was hanging out at the Forrester Marketing Forum last week, I missed a milestone. The report I mentioned in my blog about the impact the economy is having on B2B budgets popped out of the editing queue and made it onto the Web site.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Laura Ramos [Posted by Laura Ramos]

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B2B Social Technographics: How Technology Buyers Participate Socially

Lauraramos [Posted by Laura Ramos]

On Friday, Forrester published new research on one of the most active groups of people ever seen when it comes to social participation -- buyers of technology products in the business-to-business (B2B) sector.

I teamed up with Oliver Young to write the report, "The Social Technographics of Business Buyers," based on a survey conducted online between December 2008 and January 2009; you can access the full report if you're a Forrester client, or arrange to buy it if you are not. You can also register to download the slides or hear the replay of our Webinar on the topic.

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