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Posted by Laura Ramos on October 26, 2009
[Posted by Laura Ramos]
Last week, the DemandGen Report published an article that highlighted my Lead Management Automation market overview report. As part of their recap,
assistant editor, Amanda Ferrante, asked me a few questions that honed
in on aspects of the market that I did not make central to my two main themes,
namely: 1) that the market is far from mature and subject to change
that represent some risk to B2B marketers and 2) therefore, B2B
marketers should pick partners that can help mature their processes, as
well as come up with innovation and easy-to-use features.
In the interview, as transcribed at B2B Marketing POSTs, we look at:
Please let me know what you think.
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