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Posted by Kyle McNabb on February 28, 2013
Digital technologies, and the software running on them, have done more than just make it easy for consumers to connect with each other and entertain themselves. Digital technologies have changed both business and society. Look around you now, and increasingly, people — your customers and employees — are perpetually connected to the Internet, able to connect, share, and transact with the firms they choose to do business with. Look even closer and you’ll see digital capability thrusted into emerging products and services across industries: from automotive (GM partnering with AT&T) to sportswear (Nike Fuelband) and from agriculture (Monsanto acquires software firm) to grocery (Tesco launches virtual grocery store).
Business leaders, across geographic regions and industry, recognize this change in society, fret about the impact to their business, and have changed their priorities. Take a look through the results of our Forrsights Business Decision-Makers Survey, Q4 2012 and you’ll see customer acquisition and retention, growth, and addressing customer experience challenges at the top of their critical priority list. Improving margins now take priority over simply reducing operating costs, and most believe technology needs to embody their future business outcomes. Their expectations of you have never been greater, so too is their concern that you might be the inhibitor to success.
Our spring Business Technology Forums — May 6 and 7 in Washington, DC and June 10 and 11 in London — will bring our latest research and thought leadership together with first-hand knowledge from industry leaders on what it takes to master, architect, and deliver your firm’s future digital technology-fueled business outcomes. As the host and champion of these events, I have insight into all the content being developed from our analysts and industry speakers. Prepare to be inspired!
Join us and you’ll learn:
Join us this spring and our collection of analysts and industry speakers will help you master, architect, source, secure, and deliver tomorrow’s digital fueled business outcomes. I look forward to welcoming you in Washington, DC and London.
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