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Posted by Kyle McNabb on February 11, 2013
I’m bullish on software — specifically design and engineering — and I’m starting to see that many of today’s business leaders share that opinion as they come to terms with digital disruption and the age of the customer’s impact on their competitive strategies. I hear this often as I travel to meet with both business and IT leaders, and I increasingly see it in the survey data we annually collect. What do I see in our most recent Forrsights Business Decision-Makers Survey, Q4 2012 and Forrsights Software Survey, Q4 2012 results? Software, from design through development, matters:
Many of tomorrow’s industry leaders are, today, bullish on software. Their software embodies business strategies and helps them participate in an economy fueled by global and digital technology. They use their software to turn big data into unique and actionable insight. They create software to deliver engagement. They’ll never have sufficient resources to address insatiable business demand, but they will have a competency in software — namely design and engineering — that drives an ecosystem of resources delivering business impact.
If you are a technology vendor, you need to be bullish, and tomorrow’s business leaders expect you to. Acknowledge shortcomings, and highlight where your clients need to build and extend to deliver engagement and insight. Work arm in arm with your clients to design and deliver solutions, don’t make your clients solely dependent on your staff and your solutions, help them become self-sufficient and reliant on design and architecture decisions. And stop insisting to business leaders, such as the CFO, that software development is simply a commodity. Tomorrow’s tech industry leaders will be those that can help their customers put this competency in place. Get bullish on software.
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