Digital Disruption: What Software Dev & Delivery Competencies Matter?

The team and I have been testing a hypothesis for the past year while meeting with business and IT leaders in large enterprises, agencies, and smaller firms, and I'd like your input. My working hypothesis is this:


In this age of digital disruption and a society empowered by software-fueled technology, firms that can cultivate competencies in software development and delivery will establish competitive advantage, as they will be better equipped to meet and exceed the engagement and experience needs of their customers, employees, and constituencies.


Why competencies in software development and delivery? First look at today's digital disruption, which as Forrester Analyst James McQuivey notes, is more swift and deadly than prior disruptive forces. It's faster, it turns historical assets - e.g., supply chain strengths - into liabilities, and it can come from anywhere. Second, look more closely at today's digital disruptors. What makes them different? James' research points out that they:

  1. Harness the power of digitally empowered consumers...basically, they tap into the empowered society.
  2. Generate more ideas, faster, by focusing on the customer and "what's next," taking a very outside-in approach to their business.
  3. Deliver total experiences by employing digital technology, fueled by software, to redefine products and services.


Digital disruptors aren't just startups or new social and entertainment firms. You can find them across industries. While they cultivate many competencies, one seems to stand out - they view software development and delivery differently than the industry at large. They view specific aspects - e.g., design, architecture, algorithm/analytics development, and engineering - as core, something they cannot persist without, part of their product DNA, and essential to how they engage with their customers.


Our research shows that not all aspects of software development and delivery are core or essential, but many leaders are calling into question the blanket assertions that development is a commodity. Those questions introduce big changes for what you might do internally and how you work with partners.  


With the above in mind, I ask you contribute to our community discussion considering the following questions: 

  1. How does your firm, your executive leadership, view software development and delivery? Do they view it as providing competitive advantage?
  2. What's keeping your leadership from viewing software development and delivery as a competency?
  3. What actions, if any, have your firm and its leadership taken to cultivate new software development and delivery competencies?
  4. What aspects of software development and delivery do you view as core or essential to your firm? By extension, what's commodity?


Join us this October in London and Orlando to discuss and share in person with analysts and your peers.


Software which can deliver

Software which can deliver the exact result a person is looking for.

Reduce the Cost

If they are reduce the cost of software development by avoiding costly ramp-up and ramp-down of resources so, they will be rock in them industry.

John Conner- Outsourcing IT Development

Cost alone?

Thanks John. How does reducing cost compare to speed and quality in your view?

Application Development

Nice Post....very informative and interesting....


Application Development

For business, where I spend

For business, where I spend most of my time, we need efficient software programs. Yes, they allow us to offer the best for consumers. Without software, I don't know where most of our business strategies would be. I can't program, but someone else can, and it greatly increases our ability to meet the market's needs.

software performance

This was a great article --- software is eating the world, and for many industries, it is software which can either give a company a business edge or it is just a "lights on" commodity.

I think there are ways to streamline large-scale, distributed application delivery and maintenance, and the ones who get that will win.

Raj IT believes in building

Raj IT believes in building long lasting strategic alliance with its clients. We provide easy solution to make things lot easier. Our slogan (Making IT Easy) says it all. We do not predict ourselves as a provider of a solution for our clients; we are companion to the process that seeks the most effective solution paving the journey to a better tomorrow.
Software Development


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