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Posted by Kyle McNabb on June 7, 2012
Digital disruption is real and shows no signs of slowing down – our research shows that 1 billion consumers will utilize smartphones by 2016. Digital upstart companies are disrupting long-standing business models as documented by stories in the major business news outlets such as Fortune, Forbes, NBC Universal's business channel CNBC, and The Wall Street Journal. If your industry / company is not under siege yet, it’s safe to assume it will be.
Your challenge is to disrupt while avoiding the chaos that will ensue if you fail to adapt.
"When companies adopt technology, they do old things in new ways. When companies internalize technology, they find disruptive things to do." James L. McQuivey, Forrester Vice President & Principal Analyst
Forrester’s mission is to help guide every decision for every leader – and we have lined up an extensive array of fresh research, industry-leading speakers, and peer-networking opportunities in our fall events for CIOs & Marketing Leaders, Business Architecture & Business Process Leaders, and Application Development & Delivery Leaders. These events will help you understand how you can internalize technologies and techniques – such as mobile, digital experience design, customer experience management, and analytics – to become a positive disruptive force in your company. Specifically:
For CIOs and Marketing Leaders
For Enterprise Architecture & Business Process Professionals
For Application Development & Delivery professionals
Save the dates – October 4, 2012 in London, and October 18–19, 2012 in Orlando – and join us for what I promise will be your most valuable and impactful experience of 2012.
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