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Posted by Kyle McNabb on December 6, 2011
Back in August of this year, Marc Andreessen published an essay in the WSJ highlighting his thoughts on why software's eating the world. I encourage you to read it. It highlights something we firmly believe. We’ve entered the age of software, and you’re at its center. With December upon us and many of you engaged in finalizing 2012 plans and reviewing your 3 - 5 year strategies, I encourage you to look beyond tech developments like cloud, big data, and the App Internet. Focus instead on what you need to deliver good software, and keep three things I'd gladly tell you and your CIO top of mind.
Don’t think you can just outsource design either. Good design isn't simply about the visual experience. No, good design takes into consideration the entire experience – including how the software performs to the customer's expectations. Poor architecture and transactional support will kill any visually stunning experience.
What it means: Come 2017, I suspect we'll look back at a decade defined by organizations that understood software's role in their business. I’m not referring to the Zyngas, Pandoras, or Groupons of the world. This decade will be defined by organizations, perhaps your own, that stopped looking at software and application development as a support function and embraced it as a competency.
Are you ready to make software your business? Please share your thoughts and help inform our research in this area.
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