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Posted by Kyle McNabb on October 11, 2011
Two weeks have passed since our successful AD&D and BP Forums in Boston. I’m still struck by conversations we held there and continue to hold now with many of you on how your teams can help deliver to your firm’s ever-important customer experience outcomes. Following one tip can help you either get ahead of this issue or catch up to the expectations of your stakeholders…act more like an interactive agency!
Note I didn’t say “transform” into an interactive agency. No, at the end of the day you have responsibilities to your organization the agencies your business peers use often don’t – you have to manage, operate, and maintain what’s been delivered. What I did say was “act” like one, and in doing so you’ll need to:
I must admit, in the spirit of total transparency: I think your business peers pay interactive agencies way too much for things your teams could do just as well. Don’t get me wrong, agencies provide value, but they don’t have the deep knowledge of your business that you have. But if you're going to play a bigger role, don't you think you should borrow a few pages from agencies and push your teams forward?
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