Posted by Kim Celestre on March 26, 2012
Join me for an interactive webinar on Tuesday, March 27 at 10am PT/1pm ET on a new Forrester framework for building an online community called "CLICK." CLICK is a new approach tech marketers can use to define the critical elements of a community: context, linkages, identity, conversations, and knowledge assets.
Why are we so passionate about communities here at Forrester? Well, our research has consistently shown that communities/discussion forums/support forums are the most influential social media information source for BT tech buyers. In addition, some B2B companies are achieving outstanding results with their community efforts by lowering support costs and increasing conversion rates. And that is just the beginning. We predict that we will see many more success stories in the future.
Most importantly, tomorrow's webinar provides a rare opportunity for you to provide your comments and feedback on a new framework that is in the final stages of development. You can influence the outcome! Yes...YOU. Hope to "see" you tomorrow.